E-commerce Digital Strategist

Placements24; Durban; Hybrid; ZAR 550,000 - 950,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical benefits

Retirement benefits

Career growth

Conference opportunities

Durban-based team

Job summary

Placements24 in Durban is seeking an experienced E-commerce Digital Strategist to lead online growth initiatives. You will conceptualize, develop, and execute digital strategies to boost online presence, customer acquisition, and retention in a competitive e-commerce market.

The role emphasizes data-driven decision making, market insights, and cross-functional collaboration to deliver measurable ROI. A hybrid work arrangement and opportunities for growth are offered in a dynamic Durban

Qualifications

• Extensive experience in digital strategy development for e-commerce.
• Proficiency with analytics tools to inform decisions.
• Track record of driving conversions and ROI through campaigns.
• Strong SEO, SEM, content, email and social media marketing knowledge.
• Excellent strategic thinking, analytics, and problem solving.
• Experience leading cross-functional teams is desirable.

Responsibilities

• Develop and oversee the execution of a holistic digital marketing strategy for the e-commerce platform.
• Conduct market research and competitor analysis to identify emerging trends and opportunities for growth.
• Define target audience segments and craft personalized marketing approaches to improve customer engagement and lifetime value.
• Collaborate with cross-functional teams (marketing, sales, product development) to ensure alignment and effective campaign delivery.
• Manage and optimize digital advertising budgets across various channels, including PPC, social media, and display advertising.
• Monitor KPIs for all digital initiatives, providing regular performance reports and strategic recommendations to senior management.

Skills

Digital strategy

Data analytics

Campaign optimization

SEO/SEM

Social media marketing

Email marketing

Team leadership

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client seeks a forward-thinking E-commerce Digital Strategist to lead online growth initiatives for their business based in Durban . This pivotal role involves conceptualizing, developing, and executing innovative digital strategies to enhance online presence, customer acquisition, and retention within the e-commerce landscape. You will leverage market insights and data analytics to identify opportunities and translate them into impactful campaigns. The ideal candidate is a strategic thinker with a passion for digital innovation and a proven ability to drive measurable results in a competitive online market.

Key Responsibilities

• Develop and oversee the execution of a holistic digital marketing strategy for the e-commerce platform.
• Conduct market research and competitor analysis to identify emerging trends and opportunities for growth.
• Define target audience segments and craft personalized marketing approaches to improve customer engagement and lifetime value.
• Collaborate with cross-functional teams (marketing, sales, product development) to ensure alignment and effective campaign delivery.
• Manage and optimize digital advertising budgets across various channels, including PPC, social media, and display advertising.
• Monitor key performance indicators (KPIs) for all digital initiatives, providing regular performance reports and strategic recommendations to senior management.

Requirements

• Extensive experience in digital strategy development and execution, with a strong focus on e-commerce .
• Proficiency in utilizing data analytics tools (e.g., Google Analytics, Adobe Analytics) to inform strategic decisions.
• Demonstrated success in managing digital marketing campaigns and optimizing for conversions and ROI.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media strategies.
• Excellent strategic thinking, analytical, and problem-solving abilities.
• Experience in team leadership or managing cross-functional projects is highly desirable for this role in Durban .

Benefits

• A competitive salary reflective of your expertise and contribution.
• A hybrid working arrangement promoting work-life balance.
• Comprehensive medical and retirement benefits.
• Opportunities for professional growth and attending industry conferences.
• An innovative and collaborative work environment in Durban .