E-commerce Digital Marketing Specialist

Placements24; South Africa; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Placements24 seeks a results-driven E-commerce Digital Marketing Specialist to grow online sales and deepen customer engagement for our digital storefront in the Tembisa region. You will craft and execute campaigns across paid search, social ads, email, and on-site optimization to maximize conversions and revenue.

In a fast-paced e-commerce environment, you will collaborate with sales, content, and web development teams, analyze performance data in Google Analytics, and apply CRO techniques to

Qualifications

• 2+ years of experience in digital marketing within e-commerce.
• Proficient in Google Ads, social media advertising, and SEO/SEM strategies.
• Hands-on experience with Shopify/WooCommerce and email marketing software.
• Strong analytical skills to interpret data and translate insights into actions.
• Familiarity with A/B testing and CRO techniques.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Optimize website content and UX for SEO and conversion rate optimization.
• Manage email marketing campaigns with segmentation, content, automation, and tracking.
• Analyze website traffic, sales data, and campaign performance using analytics tools.
• Conduct market research to identify trends and customer behavior.
• Collaborate with creative teams to produce marketing collateral and digital assets.

Skills

Digital marketing

Analytics

A/B testing

Conversion optimisation

Communication

Project management

SEO/SEM

Paid advertising

Tools

Google Ads

Facebook Ads

Instagram Ads

Shopify

WooCommerce

Email marketing

Job description

About the Role

Our client is seeking a results-oriented E-commerce Digital Marketing Specialist to drive online sales and enhance customer engagement for their digital storefront. You will be instrumental in executing digital marketing campaigns, managing online advertising, and optimizing the customer journey from discovery to purchase. This role requires a blend of analytical skills and creative thinking to maximize conversions and build a loyal customer base within the Tembisa region. You will work within a fast-paced e-commerce environment, collaborating closely with sales, content, and web development teams to achieve ambitious growth targets and deliver an exceptional online shopping experience.

Key Responsibilities

• Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads to drive qualified traffic and conversions.
• Optimize website content and user experience for search engines (SEO) and conversion rate optimization (CRO).
• Manage email marketing campaigns, including list segmentation, content creation, automation, and performance tracking.
• Analyze website traffic, sales data, and marketing campaign performance using tools like Google Analytics.
• Conduct market research to identify new trends, competitor strategies, and customer behavior insights.
• Collaborate with creative teams to develop compelling marketing collateral and digital assets.

Requirements

• 2+ years of experience in digital marketing, specifically within an e-commerce setting.
• Strong proficiency in managing Google Ads, social media advertising, and SEO/SEM strategies.
• Hands-on experience with e-commerce platforms (e.g., Shopify, WooCommerce) and email marketing software.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Familiarity with A/B testing and conversion rate optimization techniques.
• Strong communication and project management skills.

Benefits

• Competitive annual salary with performance incentives.
• Comprehensive health and wellness benefits package.
• Opportunities for career advancement within a growing e-commerce business.
• Exposure to cutting-edge digital marketing tools and techniques.
• A dynamic work environment located in Tembisa .