Digital Marketing Specialist - E-commerce

Placements24; Gauteng; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Career advancement

Supportive work environment

Training & development

Job summary

Placements24 is seeking a detail-oriented Digital Marketing Specialist to boost online sales and expand the brand's digital reach for our client in Tembisa. You will implement and manage campaigns across social media, email, and SEM, develop SEO strategies, create engaging content, and analyze performance to optimize conversions.

In this role, you will leverage analytics to drive decisions, collaborate with teams, and stay ahead of digital trends to maintain a competitive edge in the ecommerce

Qualifications

• Experience in digital marketing with a focus on ecommerce and social media management.
• Solid understanding of SEO, SEM, content marketing and email marketing principles.
• Experience with analytics tools such as Google Analytics to track and report on campaign performance.

Responsibilities

• Execute digital marketing campaigns across social, email, and SEM channels.
• Manage and optimize social profiles to drive ecommerce conversions.
• Analyze campaign data and report on key metrics with improvement recommendations.
• Develop and implement SEO strategies to improve organic rankings for ecommerce pages.
• Create marketing content for social, emails, and website landing pages.
• Stay up-to-date with digital marketing trends to keep the client competitive.

Skills

Digital marketing

E-commerce

SEO

SEM

Content marketing

Email marketing

Google Analytics

Social media management

Job description

About the Role

Our client is seeking a detail-oriented and proactive Digital Marketing Specialist to enhance their e-commerce operations in Tembisa. This role is crucial for driving online sales and expanding the brand's digital reach. You will be responsible for implementing and managing various digital marketing initiatives, with a strong emphasis on social media and e-commerce platforms. If you are passionate about leveraging digital channels to boost online business and have a knack for creative campaigns, this is an exciting opportunity to make a significant impact.

Key Responsibilities

• Execute digital marketing campaigns across various channels, including social media, email marketing, and search engine marketing (SEM).
• Manage and optimize the company's social media profiles to increase engagement and followers, specifically focusing on driving e-commerce conversions.
• Analyze campaign performance data and provide regular reports on key metrics, making recommendations for improvement.
• Develop and implement SEO strategies to improve organic search rankings for e-commerce product pages.
• Create compelling marketing content for social media posts, email newsletters, and website landing pages.
• Stay up-to-date with the latest digital marketing trends and technologies to ensure our client remains competitive.

Requirements

• Proven experience in digital marketing, with a focus on e-commerce and social media management.
• Solid understanding of SEO, SEM, content marketing, and email marketing principles.
• Experience with analytics tools such as Google Analytics to track and report on campaign performance.
• Familiarity with social media management platforms and e-commerce platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment in Tembisa.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive health and wellness benefits.
• Opportunities for career advancement within the company.
• A supportive and dynamic work environment.
• Access to ongoing training and development in digital marketing strategies.