E-commerce Digital Marketing Specialist

Placements24; Richards Bay; Hybrid; ZAR 369,000 - 451,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid

Professional development opportunities

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, seeks an E-commerce Digital Marketing Specialist to enhance online presence and drive sales in a hybrid role. The ideal candidate will manage SEO, SEM, email marketing, social media advertising, and affiliate programs, using data-driven insights to maximize ROI.

Requirements include a Bachelor’s degree and 3–5 years in digital marketing with an e-commerce focus. Proficiency in Google Analytics and Google Ads is essential, with CMS experience

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 3-5 years of digital marketing experience with a focus on e-commerce.
• Proficiency in Google Analytics, Google Ads, and other relevant platforms.
• Strong analytical skills to derive insights from data and optimize campaigns.

Responsibilities

• Develop, implement and manage digital marketing campaigns across SEO, SEM, email, social media, and affiliates.
• Monitor website traffic, behavior, and campaign performance using analytics tools.
• Optimize content and UX for SEO to improve organic rankings.
• Manage PPC campaigns on Google Ads and social platforms with budget discipline.
• Create and execute email marketing campaigns and automated workflows.
• Collaborate with content/design teams for engaging promotional assets.
• Stay updated on digital marketing trends and e-commerce best practices.
• Conduct market research and competitor analysis to identify opportunities.

Skills

Digital marketing

SEO

SEM

Email marketing

Social media ads

Google Analytics

Google Ads

CMS

Shopify

WooCommerce

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Tools

Google Analytics

Google Ads

Shopify

WooCommerce

Job description

About the Role

Our client, a leading online retailer operating within the diverse South African market, is seeking an E-commerce Digital Marketing Specialist to enhance their online presence and drive sales. This hybrid role, based in the coastal city of Richards Bay, KwaZulu-Natal , requires a strategic and data-driven individual to manage and optimize various digital marketing channels. The specialist will be responsible for executing campaigns that attract new customers, retain existing ones, and maximize return on investment. This position is ideal for a professional who thrives in a collaborative environment, understands the intricacies of the e-commerce landscape, and possesses a strong analytical mindset. You will work closely with the marketing team to ensure cohesive digital strategies that align with business objectives. The combination of office-based collaboration and remote flexibility provides an excellent work-life balance.

Key Responsibilities

Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media advertising, and affiliate programs. Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and translate data into actionable insights. Optimize website content and user experience for search engines (SEO) to improve organic search rankings. Manage paid advertising campaigns (PPC) on platforms such as Google Ads and social media, ensuring efficient budget allocation and maximizing ROI. Create and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows. Collaborate with the content and design teams to develop engaging marketing materials and promotional assets. Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the e-commerce sector. Conduct market research and competitor analysis to identify new opportunities and refine strategies. Manage the online reputation of the brand across digital platforms. Contribute to the overall e-commerce strategy by providing data-driven recommendations.

Requirements

Bachelor's degree in Marketing, Digital Media, Business, or a related field. Minimum of 3-5 years of experience in digital marketing, with a significant focus on e-commerce. Proven experience managing and optimizing SEO, SEM, email marketing, and social media advertising campaigns. Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent written and verbal communication skills. Experience with content management systems (CMS) and e-commerce platforms (e.g., Shopify, WooCommerce). Familiarity with email marketing automation tools. Ability to work effectively both independently and as part of a team. Creative thinking and a results-oriented approach.

Benefits

This role offers a competitive salary of R410,000 per annum, with potential for performance-based bonuses. Employees benefit from a hybrid work arrangement, offering flexibility and work-life balance in the scenic location of Richards Bay, KwaZulu-Natal . Comprehensive medical aid and opportunities for professional development and training are provided. Join a forward-thinking team and contribute to the growth of a thriving e-commerce business.