E-commerce Marketing Specialist - Remote - WhatJobs Direct

Placements24; LegKraal Gate; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Growth opportunities

Professional development

Job summary

Placements24 is seeking an experienced E-commerce Marketing Specialist to drive online sales and brand awareness for a fully remote team. You will develop, implement, and manage campaigns across social, email, SEO/SEM, and paid media.

The role requires 3–5 years in digital marketing with an e-commerce focus, proficiency in Mailchimp/HubSpot, Google Analytics, and strong copywriting. You will report results and collaborate with content creators while staying ahead of trends.

Qualifications

• 3–5 years in digital marketing with an e-commerce focus.
• Proven online advertising campaigns (PPC, social ads).
• Strong SEO/SEM knowledge and email marketing experience.
• Experience with Google Analytics and other analytics tools.
• Excellent written and verbal communication; strong copywriting.

Responsibilities

• Develop and execute digital marketing strategies to drive traffic, conversions, and revenue.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Implement SEO best practices to improve rankings and traffic.
• Create engaging email marketing campaigns.
• Develop social media calendars and engagement strategies.
• Analyze campaign performance and report results.
• Conduct market research and competitor analysis.
• Collaborate with content creators and designers.
• Stay updated with digital marketing trends.
• Manage e-commerce website content and promotions.

Skills

Digital marketing

PPC advertising

SEO

Email marketing

Analytics

Copywriting

Education

Bachelor’s degree in Marketing or related field

Tools

Mailchimp

HubSpot

Google Analytics

Job description

About the Role

Our client, a vibrant and growing e-commerce business, is actively seeking a talented E-commerce Marketing Specialist to join their entirely remote team. This role is pivotal in driving online sales and brand awareness through strategic digital marketing initiatives. You will be responsible for developing, implementing, and managing various online marketing campaigns across multiple channels, including social media, email marketing, SEO/SEM, and paid advertising. The ideal candidate is a creative thinker with a data-driven mindset and a proven track record in e-commerce marketing. Working from your own location, you will collaborate with cross-functional teams to enhance our client's online presence and customer engagement. This is an exciting opportunity to contribute to the digital growth of a forward-thinking company, leveraging your expertise to achieve measurable marketing results. The position requires a deep understanding of the digital marketing landscape.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Implement SEO best practices to improve organic search rankings and drive website traffic.
• Create engaging email marketing campaigns to nurture leads and promote products.
• Develop and manage social media content calendars and community engagement strategies.
• Analyze marketing campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Collaborate with content creators and designers to develop compelling marketing assets.
• Stay up-to-date with the latest trends and technologies in digital marketing and e-commerce.
• Manage the e-commerce website's content and promotional elements to ensure a seamless customer journey.

Requirements

• Minimum of 3-5 years of experience in digital marketing, with a focus on e-commerce.
• Proven experience in managing successful online advertising campaigns (PPC, social media advertising).
• Strong understanding of SEO principles and SEM strategies.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
• Experience with Google Analytics and other web analytics tools.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Creative thinking and problem-solving skills.
• Ability to work independently and manage multiple projects in a remote environment.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field is preferred.
• Portfolio showcasing successful e-commerce marketing campaigns is a strong advantage.

Benefits

• Fully remote position with excellent work-life balance.
• Competitive salary and potential for performance-based bonuses.
• Opportunity to shape the digital marketing strategy of a growing e-commerce brand.
• Access to ongoing professional development and training in digital marketing.
• Work with a collaborative and innovative remote team.