Digital Marketing Specialist - E-commerce

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Learning opportunities

Job summary

Placements24 in Nelspruit is seeking a results-oriented Digital Marketing Specialist focused on ecommerce. You will lead PPC, SEO, email campaigns, and social media ads to drive traffic, conversions, and revenue for the online store.

The role requires hands-on experience with Google Analytics, SEMrush, and Mailchimp, plus strong analytics and project management skills. A hybrid model blends office collaboration with remote flexibility to support growth.

Qualifications

• Proven experience as a Digital Marketing Specialist with ecommerce focus.
• Strong SEO, SEM and email marketing campaign management.
• Proficiency with analytics tools like Google Analytics, SEMrush, Mailchimp.
• Understanding of customer acquisition and retention online.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and manage paid search (PPC) campaigns across platforms like Google Ads and Bing Ads.
• Implement and optimize SEO strategies to improve organic search rankings and website visibility.
• Create and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences.
• Manage social media advertising efforts to drive targeted traffic and conversions.
• Analyze campaign performance using web analytics tools and provide regular reports with insights and recommendations.
• Collaborate with content creators and designers to develop compelling marketing materials.

Skills

SEO

SEM

Email marketing

Social media ads

Analytics

Tools

Google Analytics

SEMrush

Mailchimp

Job description

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist with a focus on e-commerce to join their team in Nelspruit . You will be responsible for executing digital marketing campaigns designed to drive traffic, conversions, and revenue for their online store. This role requires a strategic thinker with hands-on experience in SEO, SEM, email marketing, and social media advertising. You will play a vital role in optimizing online performance and contributing to the overall growth of the e-commerce business, working within a hybrid model that blends office collaboration with remote flexibility.

Key Responsibilities

• Develop and manage paid search (PPC) campaigns across platforms like Google Ads and Bing Ads.
• Implement and optimize SEO strategies to improve organic search rankings and website visibility.
• Create and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences.
• Manage social media advertising efforts to drive targeted traffic and and conversions.
• Analyze campaign performance using web analytics tools and provide regular reports with insights and recommendations.
• Collaborate with content creators and designers to develop compelling marketing materials.

Requirements

• Proven experience as a Digital Marketing Specialist , with a strong focus on e-commerce.
• Demonstrated success in managing SEO, SEM, and email marketing campaigns.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Mailchimp).
• Strong understanding of customer acquisition and retention strategies in an online environment.
• Excellent analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines effectively.

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work model offering a balance of in-office and remote work.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development.
• A dynamic and collaborative team environment in Nelspruit .