E-commerce Marketing Specialist

Placements24; Vereeniging; On-site; ZAR 320,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Medical benefits

Retirement benefits

Training opportunities

Staff discounts

Job summary

Placements24 in Vereeniging is seeking a results-driven E-commerce Marketing Specialist to plan, execute and optimize digital marketing campaigns for our online platform. You will drive traffic, lift conversions and engage customers across channels while analyzing data to improve performance.

The ideal candidate has proven experience in e-commerce marketing, strong SEO/SEM knowledge, and proficiency with analytics tools.

Qualifications

• Proven experience as an E-commerce Marketing Specialist or similar role.
• Strong knowledge of SEO, SEM, PPC, email marketing, and social media advertising.

Responsibilities

• Develop and implement digital marketing strategies for the e-commerce website focusing on traffic generation and conversions.
• Manage and optimize paid advertising campaigns, including Google Ads and social media advertising.
• Oversee SEO initiatives to improve organic search visibility and drive targeted traffic.
• Create and manage email marketing campaigns to engage customers and drive repeat purchases.
• Monitor campaign performance, analyze data using tools like Google Analytics, and provide reports with insights.
• Stay up-to-date with the latest e-commerce marketing trends and best practices.

Skills

E-commerce marketing

SEO

SEM

PPC

Email marketing

Social media ads

Analytics

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is seeking a results-driven E-commerce Marketing Specialist to join their growing team in Vereeniging . This role focuses on planning, executing, and optimizing digital marketing campaigns specifically designed to increase online sales and customer engagement for their e-commerce platform. You will be hands-on with various digital channels, analyzing data to refine strategies and maximize conversions. This is a great opportunity for a dedicated marketing professional to contribute significantly to the success of an expanding online business.

Key Responsibilities

• Develop and implement effective digital marketing strategies for the e-commerce website, focusing on traffic generation and conversion optimization.
• Manage and optimize paid advertising campaigns, including Google Ads and social media advertising.
• Oversee SEO initiatives to improve organic search visibility and drive targeted traffic.
• Create and manage email marketing campaigns to engage customers and drive repeat purchases.
• Monitor campaign performance, analyze data using tools like Google Analytics, and provide regular reports with actionable insights.
• Stay up-to-date with the latest e-commerce marketing trends and best practices.

Requirements

• Proven experience as an E-commerce Marketing Specialist or similar role.
• Strong knowledge of SEO, SEM, PPC, email marketing, and social media advertising.
• Proficiency with e-commerce platforms and digital marketing analytics tools.
• Excellent analytical skills and the ability to translate data into strategic marketing actions.
• Strong project management and organizational abilities.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

Benefits

• Competitive salary within the Vereeniging region.
• Full-time employment with comprehensive medical and retirement benefits.
• Opportunities for advanced training in digital marketing and e-commerce technologies.
• A dynamic work environment with a focus on continuous improvement and growth.
• Staff discounts on company products.