Digital Marketing Executive - E-commerce

Placements24; Mtubatuba Local Municipality; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive annual salary

Medical aid and provident fund

Professional development and training

Collaborative team environment in Rich

Employee discounts on company products

Job summary

Placements24 is seeking a driven Digital Marketing Executive to drive e-commerce growth from our Richards Bay office. Plan, execute, and monitor digital campaigns across SEM, SEO, social, and email to boost online sales.

You will optimize the customer funnel with analytics tools, collaborate with sales and product teams, and ensure messaging is consistent. Requires a Bachelor's degree and 2–3 years of digital marketing experience focused on e-commerce.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2–3 years in digital marketing with e-commerce focus.
• Proficiency in Google Ads, Google Analytics, and SEO best practices.
• Experience with Facebook Ads Manager.
• Strong copywriting and content creation skills.
• Excellent analytical skills and attention to detail.

Responsibilities

• Develop and execute digital marketing campaigns across SEM, SEO, social media, and email.
• Manage online advertising budget, optimizing spend and ROI.
• Conduct keyword research and implement SEO for e-commerce pages.
• Create engaging marketing copy and visuals for campaigns and social posts.
• Monitor website traffic and user behavior using analytics tools and provide insights.
• Collaborate with sales and product teams to ensure consistent messaging.

Skills

Google Ads

Google Analytics

SEO

Social media ads

Copywriting

Analytics

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Facebook Ads Manager

Job description

About the Role

Our client is seeking a driven and analytical Digital Marketing Executive to focus on their e-commerce initiatives. This role is essential for driving online sales through targeted digital campaigns and optimizing the customer acquisition funnel. You will be responsible for planning, executing, and monitoring various digital marketing activities, ensuring alignment with business objectives. This position is based in our Richards Bay office, offering a vibrant work environment and the opportunity to contribute directly to the company's online growth. We are looking for an individual with a passion for digital marketing and a solid understanding of the e-commerce landscape.

Key Responsibilities

• Develop and execute digital marketing campaigns across various channels, including SEM, SEO, social media advertising, and email marketing.
• Manage the company's online advertising budget, ensuring optimal spend and return on investment (ROI).
• Conduct keyword research and implement SEO strategies to improve organic search rankings for e-commerce product pages.
• Create engaging marketing copy and visual assets for digital campaigns and social media posts.
• Monitor website traffic and user behavior using analytics tools, providing insights and recommendations for optimization.
• Collaborate with the sales and product teams to ensure marketing messages are consistent and effective.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-3 years of experience in digital marketing, with a focus on e-commerce.
• Proficiency in Google Ads, Google Analytics, and SEO best practices.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager).
• Strong copywriting and content creation skills.
• Excellent analytical skills and attention to detail.

Benefits

• Competitive annual salary.
• Comprehensive medical aid and provident fund contributions.
• Opportunities for professional development and training.
• A collaborative and supportive team environment in Richards Bay .
• Employee discounts on company products.