Remote E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Development budget

Health benefits

Paid vacation

Home office stipend

Global team

Job summary

Placements24 is seeking a highly analytical remote E-commerce CRO Specialist. You will identify friction points in the customer journey, design and run A/B tests, and use data to drive higher conversions and sales across our digital platforms.

The ideal candidate has proven CRO experience in ecommerce, strong analytics skills, and hands-on testing platform proficiency. This is a fully remote role with competitive compensation.

Qualifications

• Proven experience in CRO within an e-commerce environment.
• Strong experience with web analytics and user behavior tools (GA, Adobe Analytics, Hotjar).
• Experience designing and analyzing A/B and multivariate tests.
• Proficiency with A/B testing platforms (GA Optimize, Optimizely, VWO).
• Bachelor's degree in Marketing, Statistics, Psychology, or related field preferred.

Responsibilities

• Analyze user behavior data to identify optimization opportunities on the ecommerce site.
• Develop hypotheses and design A/B/multivariate tests to improve metrics (conversion rate, AOV, bounce rate).
• Design, implement and manage tests using experimentation platforms (Google Optimize, Optimizely, VWO).
• Monitor results and draw statistically valid conclusions with recommendations for next steps.
• Collaborate with UX/UI, developers and marketing to deploy winning variations.
• Create CRO reports with test insights and recommendations.
• Keep up-to-date with CRO trends and best practices.

Skills

CRO

Web analytics

A/B testing

Data analysis

Remote collaboration

JavaScript basics

UX understanding

Communication

Education

Bachelors degree in Marketing/Stats/Psychology

Tools

Google Analytics

Adobe Analytics

Hotjar

Crazy Egg

Google Optimize

Optimizely

VWO

Job description

About the Role

Our client, a cutting-edge online retailer, is seeking a highly analytical and results-oriented Remote E-commerce Conversion Rate Optimization (CRO) Specialist. This fully remote position is critical for enhancing the user experience and maximizing conversion rates across our client's digital platforms. You will be instrumental in identifying friction points in the customer journey, designing and implementing A/B tests, and leveraging data to drive significant improvements in sales and customer satisfaction. The ideal candidate is a proactive problem-solver with a deep understanding of user behavior, web analytics, and CRO methodologies. This role offers the flexibility to work from anywhere while making a substantial impact on a growing e-commerce business.

Key Responsibilities

• Analyze user behavior data from various sources (analytics, heatmaps, session recordings, user surveys) to identify key areas for optimization on the e-commerce website.
• Develop data-informed hypotheses for A/B tests and multivariate tests to improve key metrics such as conversion rate, average order value, and bounce rate.
• Design, implement, and manage A/B tests using experimentation platforms (e.g., Google Optimize, Optimizely, VWO).
• Monitor and analyze test results, drawing statistically significant conclusions and making recommendations for further optimization.
• Collaborate with UX/UI designers, developers, and marketing teams to implement winning variations and ensure seamless execution of CRO strategies.
• Stay up-to-date with the latest CRO trends, tools, and best practices in the e-commerce industry.
• Create detailed reports on CRO performance, including test summaries, insights, and recommendations for future initiatives.
• Contribute to the overall e-commerce strategy by providing insights into customer behavior and conversion drivers.
• Champion a culture of continuous testing and optimization within the organization.

Requirements

• Proven experience in Conversion Rate Optimization (CRO) within an e-commerce environment.
• Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and user behavior analysis tools (e.g., Hotjar, Crazy Egg).
• Demonstrable experience in designing, implementing, and analyzing A/B tests and multivariate tests.
• Proficiency with A/B testing platforms (e.g., Google Optimize, Optimizely, VWO).
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Familiarity with UX/UI principles and best practices.
• Strong communication and collaboration skills, enabling effective teamwork in a remote setting.
• Ability to translate complex data into clear, actionable insights.
• Experience with HTML, CSS, and JavaScript is a plus, allowing for a deeper understanding of technical implementation.
• Bachelor's degree in Marketing, Statistics, Psychology, or a related field is preferred.

Benefits

• As a fully remote position, this role offers exceptional flexibility and work-life balance.
• Our client provides a competitive salary and performance-based bonuses.
• You will receive a budget for professional development, including courses and certifications in CRO and analytics.
• Comprehensive health and wellness benefits are offered, tailored for remote employees.
• Enjoy a generous vacation policy and paid time off.
• We provide a home office setup stipend to ensure you have a productive working environment.
• Collaborate with a global team and contribute to the success of a leading e-commerce platform from wherever you are.