Remote E-commerce Conversion Rate Optimization Specialist

Placements24; Upington; Hybrid; ZAR 1,482,000 - 2,141,000; Full time

Job summary

Our client, a premier online retailer operating globally, seeks a fully remote E-commerce CRO Specialist to drive measurable improvements across the sales funnel. You will design, implement, and analyze A/B and multivariate tests using GA, heatmaps, and testing platforms to maximize conversion rates and revenue.

The role requires deep understanding of user behavior, data analysis, and the ability to collaborate with a global digital marketing team to optimize journeys and outcomes across

Qualifications

• 4+ years of CRO experience in ecommerce.
• Proven success with A/B testing that raised conversions and revenue.
• Strong analytics using GA/Adobe Analytics and CRO platforms.

Responsibilities

• Develop a comprehensive CRO strategy to boost conversions and AOV.
• Analyze user behavior with GA, Hotjar, Crazy Egg, and similar tools.
• Design, run, and analyze A/B and multivariate tests on key pages.
• Interpret results and implement winning variations with design/dev teams.
• Identify friction points and optimize customer journeys.
• Create dashboards tracking CRO metrics for stakeholders.

Skills

CRO Strategy

A/B Testing

Google Analytics

Adobe Analytics

Hotjar

FullStory

UX Principles

Data Analysis

Statistical Analysis

Remote Collaboration

Education

Bachelor's degree or equivalent

Tools

VWO

Optimizely

Google Optimize

Google Analytics

Adobe Analytics

Hotjar

Job description

About the Role

Our client, a premier online retailer with a global footprint, is seeking a highly analytical and results-oriented Remote E-commerce Conversion Rate Optimization (CRO) Specialist to drive measurable improvements in their online sales funnel. This fully remote position requires a deep understanding of user behavior, data analysis, and a passion for creating seamless, high-converting customer journeys. You will be instrumental in designing, implementing, and analyzing A/B tests and other experiments across the e-commerce website and marketing channels to optimize conversion rates at every stage of the customer lifecycle. The ideal candidate is adept at leveraging tools like Google Analytics, heatmaps, session recordings, and A/B testing platforms to uncover insights and drive impactful changes. This role is critical to maximizing the return on our client's marketing investments and enhancing the overall user experience. You will work autonomously within a collaborative, global team of digital marketing experts, contributing directly to the company's bottom line.

Key Responsibilities

• Develop and execute a comprehensive CRO strategy focused on increasing conversion rates, average order value (AOV), and customer lifetime value (CLTV).
• Conduct in-depth analysis of website user behavior using tools such as Google Analytics, Hotjar, Crazy Egg, and similar.
• Design, implement, and manage A/B tests and multivariate tests on landing pages, product pages, checkout flows, and other key website elements.
• Interpret test results, provide clear recommendations, and collaborate with design and development teams to implement winning variations.
• Identify friction points and drop-off rates in the customer journey and propose data-driven solutions.
• Stay current with the latest CRO best practices, industry trends, and emerging technologies.
• Collaborate with the broader marketing team (SEO, PPC, Content, Email) to ensure alignment and integrated optimization efforts.
• Create dashboards and reports to track key CRO metrics and communicate progress to stakeholders.
• Perform heuristic analysis and user experience (UX) reviews of the e-commerce platform.
• Contribute to a culture of continuous improvement and data-driven decision-making.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 4 years of experience specifically in Conversion Rate Optimization (CRO) within an e-commerce environment.
• Proven track record of designing and executing successful A/B tests that have led to significant increases in conversion rates and revenue.
• Expertise in using web analytics tools (e.g., Google Analytics, Adobe Analytics) and CRO platforms (e.g., VWO, Optimizely, Google Optimize).
• Proficiency with user behavior analysis tools (e.g., Hotjar, Crazy Egg, FullStory).
• Strong understanding of UX principles, user psychology, and online consumer behavior.
• Excellent analytical, problem-solving, and statistical analysis skills.
• Ability to translate complex data into actionable insights and clear recommendations.
• Strong communication and collaboration skills, with experience working in remote or distributed teams.
• Familiarity with front-end development (HTML, CSS, JavaScript) is a plus.

Benefits

This is a fully remote position, offering the ultimate flexibility and work-life balance. Our client offers a highly competitive salary, performance-based bonuses, and a comprehensive benefits package. You will have access to industry-leading CRO tools and technologies and work within a collaborative, global team. Professional development and continuous learning opportunities are provided. Join a company that values data-driven decision-making and fosters a culture of innovation and growth. This is an exceptional opportunity for a CRO specialist to significantly impact an e-commerce business's success from anywhere in the world.