Remote E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Sandton; Hybrid; ZAR 350,000 - 700,000; Full time

Benefits offered by this job

Fully remote work

Job summary

Placements24 in South Africa is seeking a skilled remote E-commerce CRO Specialist to join a high-growth, performance-driven team. You will design and run A/B tests, conduct user research, and optimize the e-commerce funnel to boost conversion rates and revenue.

The ideal candidate is data-driven, analytically minded, and proficient with Google Analytics, Google Optimize, Optimizely, VWO, and Hotjar. A bachelor's degree in a quantitative field and 3+ years CRO experience are preferred.

Qualifications

• Minimum of 3 years of CRO or closely related digital marketing experience with a strong CRO focus.
• Proven track record of increasing conversion rates and revenue via A/B testing and optimization.
• Proficiency with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, or similar.
• Strong analytical skills and using web analytics tools like Google Analytics.
• Solid understanding of UX/UI principles and their impact on user behavior.
• Experience interpreting user data into actionable optimization strategies.
• Excellent problem-solving and data-driven approach.
• Strong communication and presentation skills.
• Bachelor's degree in Marketing, Statistics, Psychology, CS, or related quantitative field preferred.
• Must have reliable internet connection and a dedicated remote workspace.

Responsibilities

• Develop and implement a comprehensive CRO strategy to increase conversion rates and average order value.
• Conduct user research via surveys, tests, and analysis of heatmaps and session recordings.
• Analyze website data to identify user behavior patterns and drop-offs.
• Design, build, and manage A/B tests and multivariate tests for pages and checkout.
• Interpret results and translate data into actionable recommendations.
• Collaborate with UX/UI designers, content creators, and developers to implement changes.
• Stay updated on CRO best practices, tools, and trends.
• Monitor KPIs related to conversion rates, engagement, and sales.
• Present findings and recommendations to stakeholders clearly.
• Continuously seek opportunities to improve the online journey and revenue.

Skills

Analytical skills

Data-driven

Communication skills

Presentation skills

Education

Bachelor's degree in quantitative field

Tools

Google Optimize

Optimizely

VWO

Hotjar

Google Analytics

Job description

About the Role

Our client, a high-growth, performance-driven e-commerce business, is seeking a skilled Remote E-commerce Conversion Rate Optimization (CRO) Specialist to join their fully remote team. This role is crucial for enhancing the user experience on our client's website and maximizing conversion rates across all customer touchpoints. You will be responsible for conducting in-depth user research, analyzing website data, designing and executing A/B tests, and implementing strategies to improve the overall e-commerce funnel. The ideal candidate is highly analytical, data-driven, and possesses a deep understanding of user behavior and optimization techniques within an online retail environment. This is a remote opportunity, perfect for individuals who thrive on data analysis and driving measurable results from anywhere.

Key Responsibilities

• Develop and implement a comprehensive CRO strategy to increase website conversion rates and average order value.
• Conduct user research, including surveys, user testing, and analysis of website heatmaps and session recordings.
• Analyze website data using tools like Google Analytics to identify user behavior patterns and drop-off points.
• Design, build, and manage A/B tests and multivariate tests to optimize website elements, landing pages, and checkout processes.
• Interpret test results and translate data-driven insights into actionable recommendations.
• Collaborate with UX/UI designers, content creators, and developers to implement optimization changes.
• Stay updated on the latest CRO best practices, tools, and industry trends.
• Monitor key performance indicators (KPIs) related to conversion rates, user engagement, and sales.
• Present findings and recommendations to stakeholders clearly and effectively.
• Continuously seek opportunities to improve the online customer journey and drive revenue growth.

Requirements

• Minimum of 3 years of experience specifically in Conversion Rate Optimization (CRO) or a closely related digital marketing role with a strong CRO focus.
• Proven track record of successfully increasing conversion rates and revenue through A/B testing and optimization.
• Proficiency with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, or similar.
• Strong analytical skills and expertise in using web analytics tools like Google Analytics.
• Good understanding of UX/UI principles and how they impact user behavior.
• Experience in interpreting user data and translating it into effective optimization strategies.
• Excellent problem-solving skills and a methodical, data-driven approach.
• Strong communication and presentation skills.
• Bachelor's degree in Marketing, Statistics, Psychology, Computer Science, or a related quantitative field is preferred.
• Must have a reliable internet connection and a dedicated workspace suitable for remote work.

Benefits

• This role offers a competitive salary and the significant advantage of a fully remote working arrangement, promoting a healthy work-life balance. You will work with a passionate and collaborative team focused on data-driven success and innovation in the e-commerce space. This is an excellent opportunity to make a tangible impact on business growth through specialized expertise. Access to professional development resources and training will be provided. Join a forward-thinking company that values analytical rigor and employee well-being, contributing directly to revenue enhancement from anywhere.