E-commerce Content Manager

Placements24; Vereeniging; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Brand messaging impact

Creative and collaborative environment

Professional development

Job summary

Placements24 is seeking a creative E-commerce Content Manager based in Vereeniging, Gauteng. You will lead content strategy and oversee production of product descriptions, website copy, blog posts, and marketing materials to drive traffic and conversions for our online brand.

You will collaborate with marketing, design, and product teams, optimize content for SEO, and manage freelancers, while maintaining brand voice and quality across all channels.

Qualifications

• Bachelor's degree in Marketing, English, Communications, Journalism, or related field.
• Minimum of 3 years in content creation or content management, preferably in e-commerce.
• Strong writing, editing, and proofreading portfolio.
• Proficiency in SEO and keyword research tools (SEMrush, Ahrefs, Google Keyword Planner).
• Experience with WordPress CMS.
• Experience with social media marketing and content distribution.
• Ability to manage multiple projects independently.
• Excellent communication and collaboration skills; Vereeniging team.

Responsibilities

• Develop and execute a content strategy aligned with e-commerce goals.
• Write, edit, and proofread product descriptions, website copy, landing pages, and emails.
• Create blog posts and content to drive organic traffic and engagement.
• Ensure content is SEO-optimized to improve rankings.
• Collaborate with marketing, design, and product teams for consistency.
• Manage content calendar and publication timelines.
• Conduct keyword research and competitor analysis.
• Monitor content performance and adjust strategy.
• Manage freelance writers and content creators.
• Stay updated on content marketing, SEO, and e-commerce trends.

Skills

SEO knowledge

Content writing

Editing

Keyword research

CMS (WordPress)

Content strategy

Project management

Education

Bachelor's degree

Tools

WordPress

SEMrush

Ahrefs

Google Keyword Planner

Job description

About the Role

Our client is looking for a creative and detail-oriented E-commerce Content Manager to lead content strategy and creation for their online platforms. Based in Vereeniging, Gauteng, this role is pivotal in ensuring all product descriptions, website copy, blog posts, and marketing materials are engaging, informative, and aligned with brand guidelines. You will be responsible for overseeing the entire content lifecycle, from ideation and creation to optimization and distribution, driving traffic and conversions for our e-commerce business. The ideal candidate will have a strong command of the English language, exceptional writing and editing skills, and a keen understanding of SEO best practices and customer engagement. This is an excellent opportunity to shape the narrative of a growing online brand within Vereeniging.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with e-commerce goals and brand voice.
• Write, edit, and proofread compelling product descriptions, website copy, landing pages, and marketing emails.
• Create engaging blog posts, articles, and other forms of content to drive organic traffic and customer engagement.
• Ensure all content is SEO-optimized to improve search engine rankings and visibility.
• Collaborate with marketing, design, and product teams to ensure content consistency and accuracy across all channels.
• Manage the content calendar and oversee the timely publication of all content.
• Conduct keyword research and competitor analysis to identify content opportunities.
• Monitor content performance and analyze metrics (e.g., traffic, engagement, conversion rates) to inform future content strategies.
• Manage freelance writers and content creators as needed.
• Stay updated on the latest trends in content marketing, SEO, and e-commerce best practices.

Requirements

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in content creation, copywriting, or content management, preferably within an e-commerce setting.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Experience with content management systems (CMS) such as WordPress.
• Understanding of social media marketing and its role in content distribution.
• Ability to work independently and manage multiple projects simultaneously.
• Strong research skills and attention to detail.
• Excellent communication and collaboration skills, essential for working within the Vereeniging team.
• Familiarity with e-commerce platforms and best practices.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work arrangement, offering a blend of office and remote work flexibility.
• Opportunity to significantly influence brand messaging and online presence.
• Creative and collaborative work environment in Vereeniging.
• Professional development and training opportunities.
• Be part of a dynamic and growing e-commerce company.
• Contribute to impactful content that drives business success.