E-commerce Content Strategist

Placements24; Klerksdorp; On-site; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Medical aid

Provident fund

19 days annual leave

Job summary

Placements24 in Klerksdorp is seeking a creative E-commerce Content Strategist to shape our online presence, craft product copy, and plan a conversion-focused content calendar.

The ideal candidate has 3+ years in content, SEO, and digital marketing for e-commerce, with a strong portfolio and collaborative skills across design, marketing, and product teams.

You will optimize content for SEO and conversions, manage CMS and e-commerce platforms, and analyze performance to refine strategy.

Qualifications

• Minimum 3 years of content strategy or digital marketing in e-commerce.
• Strong writing, editing, and proofreading with portfolio.
• Proficient in SEO best practices and keyword research.
• Experience with CMS and e-commerce platforms.
• Ability to collaborate with multiple teams.

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce site.
• Create product descriptions, blog posts, and email newsletters.
• Optimize content for organic search and conversions.
• Coordinate with design, marketing, and product teams.
• Manage the content calendar and track performance.
• Conduct market research to identify content opportunities.
• Proofread and edit content for accuracy.

Skills

Content strategy

SEO

Copywriting

Digital marketing

CMS experience

E-commerce platforms

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

E-commerce platforms

Job description

About the Role

Our client is seeking a creative and strategic E-commerce Content Strategist to enhance their online presence and drive sales. This role is pivotal in shaping the narrative and visual appeal of our e-commerce platforms, ensuring content is engaging, informative, and optimized for conversion. The ideal candidate will have a keen eye for detail, a strong understanding of digital marketing principles, and a proven ability to craft compelling content across various formats. While the role requires a physical presence in Klerksdorp for team collaboration, it offers a structured and productive work environment. You will be responsible for developing and executing a content calendar that resonates with our target audience and supports our marketing objectives.

Key Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce website and associated digital channels.
• Create high-quality, engaging content including product descriptions, blog posts, social media updates, and email newsletters.
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Collaborate with design, marketing, and product teams to ensure brand consistency and alignment of messaging.
• Manage the content calendar and ensure timely delivery of all content assets.
• Analyze content performance metrics and use insights to refine the content strategy.
• Conduct market research to identify content opportunities and understand audience needs.
• Proofread and edit content for grammar, spelling, and accuracy.

Requirements

• Minimum of 3 years of experience in content creation, content strategy, or digital marketing within an e-commerce context.
• Excellent writing, editing, and proofreading skills with a strong portfolio of work.
• Proficiency in SEO best practices and keyword research tools.
• Experience with content management systems (CMS) and e-commerce platforms.
• Familiarity with social media platforms and their content requirements.
• Strong understanding of digital marketing principles and conversion optimization.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• A passion for e-commerce and digital storytelling.

Benefits

This role is based in Klerksdorp and offers a competitive salary package. Our client provides excellent opportunities for career growth and professional development within a dynamic e-commerce environment. You will be part of a dedicated team focused on creating impactful digital experiences. Benefits include medical aid, a provident fund, and 19 days of annual leave. We are committed to fostering a supportive and innovative workplace where your contributions are valued. This position offers stability and the chance to make a real impact on our online success.