E-commerce Content Writer & SEO Specialist

Placements24; Noord-Kaap; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking an E-commerce Content Writer & SEO Specialist to craft product descriptions, website copy, and SEO-optimized content for our online store. You will collaborate with marketing and product teams to ensure on-brand, search-friendly content that drives organic traffic and sales.

The role involves writing compelling descriptions, optimizing pages and landing content, and conducting keyword research to boost rankings.

Qualifications

• Proven experience as a Content Writer or Copywriter for ecommerce and SEO.
• Strong SEO principles and on-page optimization knowledge.
• Excellent writing, editing, and proofreading with attention to detail.
• Experience creating marketing copy that drives conversions.
• Familiarity with CMS and SEO tools (e.g., SEMrush, Ahrefs).
• Bachelor's degree in English, Marketing, Communications, Journalism, or related field.

Responsibilities

• Write clear, concise product descriptions highlighting features and benefits for the ecommerce platform.
• Develop and optimize website content, including landing pages, blog posts, and category pages, for search engines (SEO).
• Conduct keyword research and implement SEO best practices into all content.
• Create engaging marketing copy for email, social media, and online ads.
• Ensure content adheres to brand guidelines, tone of voice, and quality standards.
• Collaborate with design to integrate visuals and ensure cohesive content presentation.

Skills

SEO principles

Content writing

Editing & proofreading

CMS familiarity

Keyword research

Conversion copywriting

Education

Bachelor's degree in English/Marketing/Communications/Journalism

Tools

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a talented E-commerce Content Writer & SEO Specialist to craft compelling product descriptions, engaging website copy, and SEO-optimized content for their online store based in Kimberley . This role is crucial for enhancing our brand's online presence, improving search engine rankings, and driving organic traffic and sales. You will collaborate closely with the marketing and product teams to ensure all content is accurate, on-brand, and optimized for both search engines and user engagement. This position is ideal for a wordsmith with a passion for digital marketing and a strong understanding of how to connect with customers online through persuasive and informative content.

Key Responsibilities

• Write clear, concise, and persuasive product descriptions that highlight features and benefits for our e-commerce platform .
• Develop and optimize website content, including landing pages, blog posts, and category pages, for search engines (SEO).
• Conduct keyword research and implement SEO best practices into all written content.
• Create engaging marketing copy for email campaigns, social media posts, and online advertisements.
• Ensure all content adheres to brand guidelines, tone of voice, and quality standards.
• Collaborate with the design team to integrate visuals and ensure cohesive content presentation.

Requirements

• Proven experience as a Content Writer or Copywriter, with a focus on e-commerce and SEO.
• Strong understanding of SEO principles and best practices, including keyword research and on-page optimization.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience creating compelling marketing copy that drives conversions.
• Familiarity with content management systems (CMS) and SEO tools (e.g., SEMrush, Ahrefs).
• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary based on experience and qualifications.
• Standard company benefits including health insurance and paid time off.
• Opportunities for professional development in SEO and content marketing.
• A supportive work environment within a growing online retail company.
• Chance to contribute significantly to the brand's digital storytelling.