E-commerce Content Strategist

Placements24; Kempton Park; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Health and wellness benefits

Employee discount on products

Professional growth opportunities

Collaborative team in Tembisa

Job summary

Placements24 is seeking an innovative E-commerce Content Strategist to lead content initiatives from our Tembisa office. You will define and execute content strategies that boost online storefront performance, enhance customer journeys, and drive conversions across product descriptions, website copy, blogs and promos.

Collaborating with marketing, product and design, you will optimize content with keyword research, SEO best practices and data-driven insights, manage a content calendar, and

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Proven experience in content strategy, preferably within the e-commerce or digital marketing sectors.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and e-commerce platforms.
• Ability to analyze data and translate insights into actionable content recommendations.

Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce platform, aligning with business objectives and target audience needs.
• Oversee the creation, editing, and publishing of all product descriptions, website copy, blog posts, and promotional materials.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility.
• Analyze content performance metrics and user engagement data to identify trends and opportunities for improvement.
• Collaborate with designers and developers to ensure content is visually appealing and user-friendly across all devices.
• Manage the content calendar and ensure timely delivery of all content assets.

Education

Bachelor's degree in Marketing, Communications, English, or a related field

Tools

CMS platforms

E-commerce platforms

Job description

About the Role

Our client is looking for an innovative E-commerce Content Strategist to lead content initiatives from their Tembisa office. This role is crucial for enhancing our online storefront and customer journey, ensuring that all digital content is compelling, informative, and drives conversions. You will be responsible for defining the content strategy that supports our e-commerce goals, working closely with marketing, product, and design teams to create a seamless and engaging online experience for our customers. This is an exciting opportunity to make a significant impact on our brand's digital footprint and drive sales through exceptional content.

Key Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce platform , aligning with business objectives and target audience needs.
• Oversee the creation, editing, and publishing of all product descriptions, website copy, blog posts, and promotional materials.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility.
• Analyze content performance metrics and user engagement data to identify trends and opportunities for improvement.
• Collaborate with designers and developers to ensure content is visually appealing and user-friendly across all devices.
• Manage the content calendar and ensure timely delivery of all content assets.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Proven experience in content strategy , preferably within the e-commerce or digital marketing sectors.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and e-commerce platforms.
• Ability to analyze data and translate insights into actionable content recommendations.

Benefits

• Competitive annual salary with performance-based incentives.
• Comprehensive health and wellness benefits package.
• Generous employee discount on all company products.
• Opportunities for professional growth and skill development.
• A supportive and collaborative team environment in our Tembisa hub.