E-commerce Content Writer and Strategist

Placements24; Paarl; Hybrid; ZAR 180,000 - 360,000; Full time

Benefits offered by this job

Hybrid work arrangement

Employee discounts on products

Professional development opportunities

Medical aid and retirement fund

Collaborative team environment

Job summary

Placements24 in Paarl, Western Cape, is seeking a creative E-commerce Content Writer and Strategist to join our marketing team. You will craft product descriptions, landing pages, and marketing content that drives conversions, while developing content strategies aligned with e-commerce goals.

The role combines in-office collaboration with remote work, requires SEO expertise, and a passion for turning technical product details into engaging consumer language.

Qualifications

• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
• Proven experience as Content Writer, Copywriter, or Content Strategist, preferably in an e-commerce environment.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO principles and keyword research tools.
• Familiarity with CMS and e-commerce platforms.
• Ability to translate technical product details into engaging consumer-friendly language.
• Strong research skills and the ability to grasp complex topics quickly.
• Excellent communication and collaboration skills.
• Highly organized with strong time management skills, able to meet deadlines.
• Experience with analytics tools (e.g., Google Analytics) to measure content effectiveness is a plus.

Responsibilities

• Write product descriptions that highlight features and benefits.
• Develop website copy for landing pages, category pages, and About Us sections.
• Create marketing content for emails, social media, blogs, and advertisements.
• Implement SEO best practices within all written content to improve rankings.
• Conduct keyword research and identify content opportunities to meet business objectives.
• Edit and proofread content for accuracy and brand consistency.
• Collaborate with marketing, design, and product teams on content strategy.
• Maintain a content calendar and manage multiple writing projects.
• Analyze content performance metrics and recommend optimizations.
• Stay updated on industry trends in content marketing, SEO, and e-commerce.

Skills

Writing

Editing

SEO

Research

Communication

Time management

Collaboration

Education

Bachelor's degree in English, Marketing, Communications, Journalism, or a related field

Tools

CMS

E-commerce platforms

Google Analytics

Job description

About the Role

Our client is seeking a creative and detail-oriented E-commerce Content Writer and Strategist to join their vibrant marketing team. This role is pivotal in crafting compelling product descriptions, engaging website copy, and persuasive marketing content that drives conversions and enhances brand storytelling. You will play a key role in developing and executing content strategies that align with our e-commerce goals and resonate with our target audience. Based in the beautiful town of Paarl, Western Cape , this hybrid position offers the flexibility to balance in-office collaboration with focused remote work. If you have a passion for writing, a keen understanding of SEO, and a knack for creating content that sells, this opportunity is for you.

Key Responsibilities

• Write clear, concise, and persuasive product descriptions that highlight features and benefits.
• Develop engaging website copy, including landing pages, category pages, and About Us sections.
• Create compelling marketing content for email campaigns, social media posts, blog articles, and advertisements.
• Implement SEO best practices within all written content to improve search engine rankings and drive organic traffic.
• Conduct keyword research and identify content opportunities to meet business objectives.
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
• Collaborate with the marketing, design, and product teams to ensure content aligns with overall strategy.
• Maintain a content calendar and manage multiple writing projects simultaneously.
• Analyze content performance metrics and make data-driven recommendations for optimization.
• Stay updated on industry trends in content marketing, SEO, and e-commerce best practices.

Requirements

• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
• Proven experience as a Content Writer, Copywriter, or Content Strategist, preferably in an e-commerce environment.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO principles and keyword research tools.
• Familiarity with content management systems (CMS) and e-commerce platforms.
• Ability to understand technical product details and translate them into engaging consumer-friendly language.
• Strong research skills and the ability to grasp complex topics quickly.
• Excellent communication and collaboration skills.
• Highly organized with strong time management skills, able to meet deadlines.
• Experience with analytics tools (e.g., Google Analytics) to measure content effectiveness is a plus.

Benefits

• A competitive annual salary of R .
• Hybrid work arrangement offering flexibility and work-life balance.
• Opportunity to create impactful content for a growing e-commerce brand in Paarl, Western Cape .
• Professional development opportunities and skill enhancement.
• Collaborative team environment that values creativity.
• Employee discounts on products.
• Contribution to medical aid and retirement fund.