E-commerce Analyst & Strategist

Placements24; Welkom; Ibrido; ZAR 600.000 - 900.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Data-centric environment

Career growth opportunities

Lokale impact in Welkom

Descrizione del lavoro

Placements24 in Welkom, Free State, is seeking an E-commerce Analyst & Strategist to drive data-informed decisions across our online retail operations. You will analyze website performance, customer behavior, and campaign effectiveness to uncover opportunities for growth.

Join a data-centric team focused on dashboards, KPI tracking, and optimization across marketing and product initiatives, with hybrid work flexibility and opportunities for professional growth.

Competenze

• Bachelor's degree in a quantitative field such as Data Science, Statistics, Economics or Marketing Analytics.
• Minimum of 3 years of experience in e-commerce analytics or digital marketing analysis.
• Strong experience with web analytics tools (GA, Adobe Analytics or similar).
• Experience with data visualization tools (Tableau, Power BI) is highly desirable.
• Proficiency in SQL for data extraction and manipulation.
• Excellent analytical, critical thinking and problem-solving skills.
• Strong understanding of e-commerce principles and online marketing channels.
• Ability to translate data into clear, actionable business recommendations.
• Excellent communication and presentation skills.
• Familiarity with A/B testing methodologies and tools.

Mansioni

• Analyze website traffic, user behavior, conversions and sales data to identify trends.
• Develop and maintain dashboards and reports to track KPIs for the e-commerce business.
• Conduct A/B tests to optimize website design and conversion funnels.
• Segment customers and analyze behavior to inform targeting and personalization.
• Monitor competitor activity and market trends for opportunities and threats.
• Provide data-driven recommendations to improve website performance and campaigns.
• Collaborate with marketing, product and IT to implement strategic initiatives.
• Forecast sales and traffic trends based on historical data and market analysis.
• Communicate findings clearly to stakeholders at all levels.

Conoscenze

Analytical thinking

Problem solving

Communication

Presentation

Market analysis

Formazione

Bachelor's degree in Data Science

Bachelor's degree in Statistics

Bachelor's degree in Economics

Bachelor's degree in Marketing Analytics

Strumenti

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Descrizione del lavoro

About the Role

Our client, a forward-thinking online retailer, is seeking a detail-oriented and analytical E-commerce Analyst & Strategist to join their team in Welkom, Free State . This role is crucial for driving data-informed decision-making across all aspects of our e-commerce operations. You will be responsible for analyzing website performance, customer behavior, market trends, and campaign effectiveness to identify opportunities for growth and optimization. The ideal candidate possesses strong analytical skills, a deep understanding of e-commerce metrics, and the ability to translate complex data into clear, actionable strategies. This is an exciting chance to impact business performance in a dynamic digital environment within the Free State .

Key Responsibilities

• Analyze website traffic, user behavior, conversion rates, and sales data to identify trends and insights.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for the e-commerce business.
• Conduct A/B testing and other experiments to optimize website design, user experience, and conversion funnels.
• Identify customer segments and analyze their behavior to inform targeted marketing campaigns and personalization efforts.
• Monitor competitor activities and market trends to identify potential threats and opportunities.
• Provide data-driven recommendations for improving website performance, marketing campaigns, and product offerings.
• Collaborate with marketing, product, and IT teams to implement strategic initiatives.
• Forecast sales and traffic trends based on historical data and market analysis.
• Communicate findings and recommendations clearly and effectively to stakeholders at all levels.

Requirements

• Bachelor's degree in Data Science, Statistics, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 3 years of experience in e-commerce analytics, digital marketing analysis, or a similar role.
• Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Proficiency in SQL for data extraction and manipulation.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong understanding of e-commerce principles and online marketing channels.
• Ability to translate complex data into clear, concise, and actionable business recommendations.
• Excellent communication and presentation skills.
• Familiarity with A/B testing methodologies and tools.

Benefits

• Competitive salary package.
• Hybrid work model offering flexibility.
• Opportunity to work with a data-centric organization.
• Professional growth and development in analytics and strategy.
• Exposure to a wide range of e-commerce challenges and innovative solutions.
• Be part of a team driving significant business impact in Welkom .