Head of Marketing and Communications

Placements24; Randburg; Hybrid; ZAR 1,200,000 - 2,500,000; Full time

Benefits offered by this job

Competitive salary with annual bonus

Health, dental & vision insurance

Retirement plan with company match

Generous paid time off

Hybrid work model

Professional development opportunities

Industry conferences access

Job summary

Placements24 in Randburg, Gauteng, is seeking an experienced Head of Marketing and Communications to lead our marketing strategy in a dynamic B2B tech environment.

You will oversee digital marketing, content creation, PR, social media, events, and brand management; mentor a high-performing team and collaborate with sales, product development, and executive leadership to fuel growth and strengthen the brand nationwide.

Qualifications

• 10+ years of leadership in B2B technology or SaaS marketing.
• Proven ability to develop and execute campaigns that drive results.
• Deep expertise in digital marketing (SEO/SEM/social/content).
• Strong brand management, PR, and corporate communications.

Responsibilities

• Develop and execute integrated marketing and communications strategies aligned with business goals.
• Oversee all channels: digital marketing, content, PR, social media, and events.
• Manage the marketing budget and optimise ROI.
• Lead and mentor a marketing team; collaborate with sales and product.
• Develop brand messaging and ensure consistent voice across platforms.
• Drive lead generation with close collaboration with the sales team.
• Monitor market trends, competitors, and customer insights.
• Oversee media relations and public communications.
• Develop and implement a comprehensive content strategy.
• Measure campaign performance and report results for Randburg market.

Skills

B2B technology marketing

Strategic leadership

Digital marketing

Brand management

Public relations

Lead generation

Content marketing

Education

Bachelor's degree in Marketing/Communications/Business

Master's degree preferred

Job description

About the Role

Our client, a leading technology solutions provider, is seeking an innovative and strategic Head of Marketing and Communications to lead its marketing efforts in Randburg, Gauteng. This senior leadership role is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive lead generation, and support sales objectives. You will oversee all aspects of marketing, including digital marketing, content creation, public relations, social media, events, and brand management. The ideal candidate is a creative thinker with a proven track record in developing and implementing successful marketing campaigns, particularly in the B2B technology sector. You will manage a talented marketing team and collaborate closely with sales, product development, and executive leadership to achieve company growth targets. This is an excellent opportunity to shape the brand narrative and market presence of a dynamic technology company.

Key Responsibilities

• Develop and execute integrated marketing and communications strategies aligned with business goals.
• Oversee all marketing channels, including digital marketing (SEO, SEM, social media, email), content marketing, PR, and events.
• Manage the marketing budget effectively, ensuring optimal ROI on marketing investments.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance environment.
• Develop compelling brand messaging and ensure consistent brand voice across all platforms.
• Drive lead generation initiatives and work closely with the sales team to nurture leads.
• Monitor market trends, competitor activities, and customer insights to inform marketing strategies.
• Oversee public relations efforts and manage media relationships.
• Develop and execute a comprehensive content strategy.
• Measure and report on the effectiveness of marketing campaigns and initiatives in the Randburg, Gauteng market.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
• 10+ years of experience in marketing leadership, with a strong focus on B2B technology or SaaS marketing.
• Proven track record of developing and executing successful marketing strategies that drive business results.
• Expertise in digital marketing, including SEO, SEM, social media, content marketing, and marketing automation.
• Strong understanding of brand management, public relations, and corporate communications.
• Excellent leadership, team management, and project management skills.
• Superior written and verbal communication skills, with strong presentation abilities.
• Experience managing marketing budgets and analyzing campaign performance.
• Ability to work effectively with cross-functional teams.
• Experience in the local Randburg, Gauteng tech ecosystem is a plus.

Benefits

• Competitive salary and annual performance-based bonus.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous paid time off and holidays.
• Opportunities for professional development and attending industry conferences.
• Flexible working arrangements and potential for hybrid work model.
• Team-building activities and social events.
• Access to cutting-edge marketing tools and technologies.