Digital PR Strategist (Remote-First)

Placements24; Cape Town; Hybrid; ZAR 420.000 - 720.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Performance-based bonuses

Comprehensive healthcare coverage

Flexible working hours

Fully remote setup

Professional development budgets

Collaborative digital-first culture

Exposure to varied projects/clients

Generous annual leave

Opportunities for advancement

Zusammenfassung

Placements24 is seeking a Digital PR Strategist to lead data-driven campaigns from a fully remote setup. You will craft digital PR strategies, create compelling content, and drive online visibility and reputation for a diverse client base.

The ideal candidate has 5+ years in digital PR, strong SEO and analytics skills, and a track record of successful campaigns. Join a remote-first team that collaborates across locations and drives impactful results.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Digital Media or related field.
• Minimum of 5 years in digital PR, online marketing, or similar role.
• Proven track record of developing and executing digital PR campaigns.
• Strong understanding of SEO, content marketing, social media, and influencer outreach.
• Experience with digital analytics tools (Google Analytics, SEMrush, Moz).

Aufgaben

• Design data-driven digital PR strategies to increase online presence and reputation.
• Identify and build relationships with online influencers, bloggers, and digital media outlets.
• Develop engaging digital content: blog posts, social updates, infographics, and video concepts.
• Monitor and manage online reputation with proactive monitoring and response.
• Apply SEO best practices within campaigns to improve rankings.
• Collaborate with content marketing for consistent brand messaging across platforms.
• Analyze campaign performance using analytics tools and report insights.
• Stay updated on trends, tools, and best practices in digital marketing.
• Manage the digital PR budget and resources.
• Report on key metrics to stakeholders.

Kenntnisse

Digital PR

Content marketing

Social media

Influencer outreach

Data analysis

Creative storytelling

Project management

Ausbildung

Bachelor’s degree in Marketing/Communications/Digital Media

Tools

Google Analytics

SEMrush

Moz

Jobbeschreibung

About the Role

Our client, a prominent player in the media and PR industry, is actively seeking a talented Digital PR Strategist to join their entirely remote team. This role is designed for an individual who thrives in a virtual environment and possesses a deep understanding of digital communication channels and their impact on public perception. As a remote-first position, you will collaborate with colleagues across various locations, leveraging digital tools to achieve outstanding results. You will be responsible for developing and implementing innovative digital PR campaigns that enhance online visibility, drive engagement, and build brand reputation. The ideal candidate is a creative thinker, a data-driven strategist, and an expert in navigating the complexities of the digital media landscape. This is a fantastic opportunity to shape online narratives and contribute to the success of a forward-thinking organization, all from the convenience of your home office. Your expertise in SEO, social media, and content marketing will be crucial in this dynamic role.

Key Responsibilities

• Design and execute data-driven digital PR strategies to increase online brand presence and reputation.
• Identify and build relationships with online influencers, bloggers, and digital media outlets.
• Develop engaging digital content, including blog posts, social media updates, infographics, and video concepts.
• Manage and optimize online reputation through proactive monitoring and strategic response.
• Implement SEO best practices within digital PR campaigns to improve search engine rankings.
• Collaborate with the content marketing team to ensure consistent brand messaging across all digital platforms.
• Analyze campaign performance using digital analytics tools and provide actionable insights and recommendations.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Manage the digital PR budget and allocate resources effectively.
• Report on key digital PR metrics to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital PR, online marketing, or a similar role.
• Proven track record of developing and executing successful digital PR campaigns.
• Strong understanding of SEO, content marketing, social media, and influencer outreach.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush, Moz).
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Experience in managing online communities and responding to online inquiries and feedback.
• Ability to work effectively in a fully remote team environment.
• Strong project management skills and attention to detail.
• Demonstrated ability to analyze data and translate insights into strategic actions.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive healthcare coverage.
• Flexible working hours and a fully remote setup.
• Professional development opportunities and training budgets.
• A collaborative and innovative digital-first work culture.
• Exposure to a wide range of exciting projects and clients.
• Generous annual leave allowance.
• Opportunities for advancement within the organization.