Digital PR Strategist

Placements24; Durban; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Flexible hybrid work schedule

Comprehensive health insurance

Professional development opportunities

Training budgets

Vibrant office culture with remote 연결

Job summary

Placements24 is seeking a forward-thinking Digital PR Strategist to join a vibrant team. This hybrid role focuses on enhancing online presence through innovative digital PR tactics, leveraging influencers and SEO-driven campaigns.

You will collaborate with marketing, content, and SEO teams to ensure integrated campaign success. The position offers a hybrid office and remote arrangement, combining creative strategy with analytical execution in a collaborative environment.

Qualifications

• 3–5 years of experience in digital PR or online marketing.
• Strong understanding of SEO, content marketing, social media and influencer outreach.
• Proficient with analytics tools (e.g., Google Analytics) and PR/social media management platforms.
• Ability to work effectively in a hybrid office/remote setup.

Responsibilities

• Design and implement data-driven digital PR strategies to increase brand awareness and online authority.
• Identify and engage with online influencers, bloggers, and digital media publications.
• Develop creative digital content and campaigns to support PR objectives and SEO efforts.
• Monitor and analyze digital media performance, reporting on key metrics and campaign effectiveness.
• Manage online reputation and respond to online mentions and reviews.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital platforms.

Skills

SEO understanding

Content marketing

Social media

Influencer outreach

Analytical thinking

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

PR/social media management platforms

Job description

About the Role

Our client is seeking a forward-thinking Digital PR Strategist to join their vibrant team. This role is integral to enhancing our client's online presence and reputation through innovative digital PR tactics. You will be responsible for developing and executing strategies that leverage digital channels, social media, and online influencers to achieve PR objectives. Working in a hybrid model, you'll collaborate closely with marketing, content, and SEO teams to ensure integrated campaign success. This position offers a unique blend of creative strategy and analytical execution in a collaborative office and remote environment.

Key Responsibilities

• Design and implement data-driven digital PR strategies to increase brand awareness and online authority.
• Identify and engage with relevant online influencers, bloggers, and digital media publications.
• Develop creative digital content and campaigns to support PR objectives and SEO efforts.
• Monitor and analyze digital media performance, reporting on key metrics and campaign effectiveness.
• Manage online reputation and respond to online mentions and reviews.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital PR , online marketing, or a similar role.
• Strong understanding of SEO, content marketing, social media, and influencer outreach.
• Proficiency with analytics tools (e.g., Google Analytics) and PR/social media management platforms.
• Excellent creative thinking and problem-solving skills.
• Ability to work effectively in both office and remote settings within a hybrid structure.

Benefits

• Competitive salary and performance-based incentives.
• Flexible hybrid work schedule combining office and remote work.
• Comprehensive health insurance and wellness programs.
• Professional development opportunities and training budgets.
• Vibrant office culture with remote connectivity support.