Remote Digital PR Strategist

Placements24; Gauteng; Híbrido; ZAR 600 000 - 900 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote work

Annual bonus

Home office stipend

Health benefits

Professional development

Resumo da oferta

Placements24 is seeking a Remote Digital PR Strategist to lead online reputation management and digital storytelling for a global client base. This fully remote role demands self-motivation and the ability to drive campaigns from anywhere within our policy.

You will craft and execute campaigns focusing on SEO, content marketing, influencer outreach, and crisis communications, collaborating with cross-functional teams to boost visibility and engagement across channels.

Qualificações

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital PR, online marketing, or a similar role, with a strong focus on remote work experience.
• Proven success in developing and executing digital PR campaigns that achieve measurable results.
• Expertise in SEO best practices, content marketing strategies, and social media engagement.
• Strong understanding of online reputation management and crisis communication in a digital context.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and social media management platforms.
• Excellent written and verbal communication skills, with a knack for crafting compelling online narratives.
• Demonstrated ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong analytical and problem-solving skills.
• Experience with influencer marketing platforms and outreach.

Responsabilidades

• Develop and implement comprehensive digital PR strategies, focusing on SEO, content marketing, social media, and influencer outreach.
• Identify and cultivate relationships with online journalists, bloggers, podcasters, and relevant digital influencers.
• Create engaging digital content, including blog posts, social media updates, infographics, and video scripts, tailored for online distribution.
• Manage and monitor online brand reputation, responding proactively to mentions and reviews.
• Execute link-building strategies to improve search engine rankings and website authority.
• Analyze campaign performance using digital analytics tools and provide data-driven insights and recommendations.
• Stay abreast of the latest digital PR trends, tools, and platform changes.
• Collaborate with internal teams (content, social media, SEO) to ensure integrated campaign execution.
• Manage online crisis communications, developing rapid response plans and engaging effectively with online communities.
• Present campaign strategies and results to clients in a clear and compelling manner.

Conhecimentos

Digital PR

SEO

Content marketing

Social media

Influencer outreach

Crisis comms

Analytics

Remote work

Formação académica

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Ferramentas

Google Analytics

SEMrush

Ahrefs

Descrição da oferta de emprego

About the Role

Our client, a leading digital communications agency with a global reach, is looking for an exceptional Remote Digital PR Strategist to join their innovative team. This role is designed for a forward-thinking professional who thrives in a fully remote work environment and possesses a deep understanding of online reputation management and digital storytelling. You will be instrumental in crafting and executing cutting-edge digital PR campaigns that drive online visibility, build brand authority, and generate meaningful engagement for a diverse clientele. This position offers the unique opportunity to work from anywhere within the specified remote work policy, collaborating with a talented, dispersed team of experts. If you are passionate about leveraging digital channels to achieve PR objectives and excel in a self-driven, remote-first culture, this role is ideal for you.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies, focusing on SEO, content marketing, social media, and influencer outreach.
• Identify and cultivate relationships with online journalists, bloggers, podcasters, and relevant digital influencers.
• Create engaging digital content, including blog posts, social media updates, infographics, and video scripts, tailored for online distribution.
• Manage and monitor online brand reputation, responding proactively to mentions and reviews.
• Execute link-building strategies to improve search engine rankings and website authority.
• Analyze campaign performance using digital analytics tools and provide data-driven insights and recommendations.
• Stay abreast of the latest digital PR trends, tools, and platform changes.
• Collaborate with internal teams (content, social media, SEO) to ensure integrated campaign execution.
• Manage online crisis communications, developing rapid response plans and engaging effectively with online communities.
• Present campaign strategies and results to clients in a clear and compelling manner.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital PR, online marketing, or a similar role, with a strong focus on remote work experience.
• Proven success in developing and executing digital PR campaigns that achieve measurable results.
• Expertise in SEO best practices, content marketing strategies, and social media engagement.
• Strong understanding of online reputation management and crisis communication in a digital context.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and social media management platforms.
• Excellent written and verbal communication skills, with a knack for crafting compelling online narratives.
• Demonstrated ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong analytical and problem-solving skills.
• Experience with influencer marketing platforms and outreach.

Benefits

• As a fully remote position, this role offers unparalleled flexibility and the ability to work from anywhere.
• Our client provides a competitive salary, along with a generous annual bonus structure based on individual and company performance.
• Employees receive a home office stipend to ensure a comfortable and productive work environment.
• Comprehensive health benefits, including medical, dental, and vision coverage, are provided.
• Opportunities for professional development, including online courses and conference attendance, are actively supported.
• Join a forward-thinking, collaborative team where your contributions are valued, and you can grow your career in the dynamic field of digital communications, all while enjoying the freedom of a remote work arrangement.