Senior Digital Communications Strategist

Placements24; Noord-Kaap; Remote; ZAR 1,500,000 - 2,334,000; Full time

Benefits offered by this job

Fully remote

Health benefits

Career growth

Global team

Job summary

Placements24 is seeking a Senior Digital Communications Strategist to join a fully remote, globally distributed team. The role centers on defining and executing digital strategies that boost engagement, authority, and business outcomes across platforms and markets.

You will lead content development, manage online reputation, collaborate with SEO and analytics teams, and mentor juniors. The ideal candidate has a master's in a digital field and 8+ years of experience delivering data-driven

Qualifications

• Master's degree in a digital field.
• 8+ years in digital communications, digital marketing, or online PR.
• Proven track record of data-driven digital strategies.
• Autonomous, remote-first, able to lead projects.

Responsibilities

• Develop and implement comprehensive digital communication strategies aligned with marketing and business goals.
• Lead the creation and curation of engaging digital content across websites, blogs, social media, and email.
• Manage and optimize the company's social media presence, driving audience growth and engagement.
• Oversee online reputation management, including monitoring brand mentions and responding to online feedback.
• Collaborate with SEO and content teams to ensure discoverable and impactful content.
• Analyze digital campaigns using web analytics tools and provide actionable insights and reports.
• Identify and engage with key digital influencers and online communities.
• Stay at the forefront of emerging digital trends and technologies, recommending innovative approaches.
• Develop and manage digital crisis communication plans and response protocols.
• Guide and mentor junior team members in digital communication best practices.

Skills

Digital marketing

Social media strategy

Content marketing

SEO

Email marketing

Analytics

Remote leadership

Crisis communications

Copywriting

Education

Master's degree in Digital Marketing

Tools

CMS

Marketing automation

Google Analytics

Job description

About the Role

Our client, a pioneering digital solutions provider, is seeking a highly experienced Senior Digital Communications Strategist to join their fully remote team. This role is central to defining and executing innovative digital communication strategies that drive engagement, build brand authority, and support business objectives on a global scale. You will lead the development of compelling digital content, manage online reputation, and leverage emerging digital platforms to reach target audiences effectively. The ideal candidate possesses a deep understanding of digital marketing, social media, SEO, content strategy, and online analytics. This is a fully remote, senior-level position offering significant autonomy and impact.

Key Responsibilities

• Develop and implement comprehensive digital communication strategies aligned with overarching marketing and business goals.
• Lead the creation and curation of engaging digital content across various platforms, including websites, blogs, social media, and email.
• Manage and optimize the company's social media presence, driving audience growth and engagement.
• Oversee online reputation management, including monitoring brand mentions and responding to online feedback.
• Collaborate with SEO and content marketing teams to ensure digital content is discoverable and impactful.
• Analyze the performance of digital campaigns using web analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
• Identify and engage with key digital influencers and online communities.
• Stay at the forefront of emerging digital trends, technologies, and best practices, recommending innovative approaches.
• Develop and manage digital crisis communication plans and response protocols.
• Guide and mentor junior team members in digital communication best practices.

Requirements

• Master's degree in Digital Marketing, Communications, Marketing, or a related field.
• A minimum of 8 years of progressive experience in digital communications, digital marketing, or online PR.
• Proven track record of developing and executing successful, data-driven digital communication strategies.
• Expertise in social media strategy, content marketing, SEO, email marketing, and online reputation management.
• Strong analytical skills with proficiency in web analytics tools and reporting.
• Excellent written and verbal communication skills, with a talent for creating compelling digital narratives.
• Demonstrated ability to work autonomously and lead projects in a remote-first environment.
• Experience in crisis communication within a digital context.
• Proficiency in content management systems (CMS) and marketing automation platforms.
• Strong project management and organizational skills.

Benefits

• This fully remote position offers a highly competitive salary, comprehensive health benefits, and opportunities for significant professional growth and advancement within a globally distributed team.
• Our client fosters a flexible and collaborative work culture, providing the tools and support necessary for success in a remote setting.
• Generous annual leave and continuous learning opportunities, including access to leading industry resources and virtual conferences, are provided.
• This role offers the ultimate flexibility to work from anywhere, contributing to a leading digital firm.