Digital PR Manager - Remote

Placements24; Midrand; Hybrid; ZAR 1,153,000 - 1,976,000; Full time

Benefits offered by this job

Home office stipend

Flexible hours

Professional development

Global team

Paid time off

Career advancement

Inclusive remote culture

Job summary

Placements24 is seeking a Digital PR Manager to lead online communications in a fully remote role. You will develop and execute cutting-edge digital PR strategies that amplify our client's online presence, manage digital reputation, and drive meaningful engagement across markets.

You will apply SEO, content marketing, and social media expertise, collaborating with marketing, content, and web teams to ensure a cohesive global strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 4-6 years of experience in digital PR, online marketing, or social media management.
• Proven success in data-driven digital PR campaigns.
• Strong understanding of SEO principles, content marketing, and social media marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and communication skills.

Responsibilities

• Develop and implement innovative digital PR strategies to enhance online visibility and brand reputation.
• Manage and execute online media outreach, influencer collaborations, and digital content distribution.
• Optimize online content for search engines (SEO) and monitor keyword performance.
• Oversee social media strategy, including content creation, community management, and paid social campaigns.
• Build and maintain relationships with digital journalists, bloggers, and online influencers.
• Monitor online conversations, brand mentions, and sentiment across social media and news platforms.
• Analyze website traffic, social media engagement, and campaign performance using analytics tools.
• Collaborate with the content team to create engaging digital assets (blog posts, Infographics, videos).
• Manage online reputation and respond to reviews and online inquiries.
• Stay abreast of the latest digital marketing trends, tools, and best practices.

Skills

Digital PR

SEO

Content marketing

Social media management

Analytics mindset

Independent work

Creative thinker

Writing & editing

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Social media insights

CMS

Marketing automation platforms

Job description

About the Role

Our client is seeking an experienced and forward-thinking Digital PR Manager to lead their online communication efforts. This is a fully remote position, designed for a self-motivated individual who thrives in a virtual environment. You will be responsible for developing and executing cutting-edge digital PR strategies that amplify our client's online presence, manage their digital reputation, and drive meaningful engagement. This role requires a deep understanding of SEO, content marketing, social media, and emerging digital communication trends. You will work closely with marketing, content, and web development teams to ensure a cohesive and impactful online strategy. As a key member of our remote-first team, you will leverage digital tools to foster collaboration and drive results across the globe. We are committed to providing our remote employees with the resources and support needed to excel, including opportunities for continuous learning and professional growth. This is a unique chance to shape the digital narrative of a prominent organization.

Key Responsibilities

• Develop and implement innovative digital PR strategies to enhance online visibility and brand reputation.
• Manage and execute online media outreach, influencer collaborations, and digital content distribution.
• Optimize online content for search engines (SEO) and monitor keyword performance.
• Oversee social media strategy, including content creation, community management, and paid social campaigns.
• Build and maintain relationships with digital journalists, bloggers, and online influencers.
• Monitor online conversations, brand mentions, and sentiment across social media and news platforms.
• Analyze website traffic, social media engagement, and campaign performance using analytics tools.
• Collaborate with the content team to create engaging digital assets (blog posts, infographics, videos).
• Manage online reputation and respond to reviews and online inquiries.
• Stay abreast of the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4-6 years of experience in digital PR, online marketing, or social media management.
• Proven success in developing and implementing data-driven digital PR campaigns.
• Strong understanding of SEO principles, content marketing, and social media marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics, social media insights).
• Excellent writing, editing, and communication skills, with a knack for crafting engaging digital content.
• Experience building and managing relationships with online media and influencers.
• Familiarity with content management systems (CMS) and marketing automation platforms.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative thinker with a strong analytical mindset.

Benefits

• Our client provides a competitive salary, comprehensive health, dental, and vision insurance, and a generous retirement savings plan.
• As a fully remote position, we offer a home office stipend and flexible working hours to promote work-life balance.
• Opportunities for professional development, including online courses, workshops, and conference attendance, are readily available.
• You will join a supportive and collaborative global team that values innovation and diversity.
• We offer ample paid time off, including vacation and sick leave.
• Career advancement opportunities are encouraged within our growing digital communications division.
• Our client is dedicated to creating an inclusive and empowering remote work culture.