Digital PR Strategist

Placements24; Mossel Bay; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Remote-friendly role in SA

Annual leave + development budget

Health & wellbeing benefits

Latest PR tools

Virtual team events

Career advancement

Home office stipend

Innovative culture

Impactful brand narratives

Descripción de la vacante

Placements24 is seeking a Digital PR Strategist for a fully remote team. You will develop and execute digital PR campaigns, manage online reputation, engage influencers, and collaborate with marketing teams to boost client visibility.

A bachelor's in Marketing/Communications, 6+ years in digital PR, and strong writing and analytic skills are required. This remote role offers flexibility and opportunities to influence brand narratives across South Africa.

Formación

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• Minimum 6 years of experience in digital PR or online marketing.
• Proven success in data-driven digital PR campaigns.
• Strong SEO, content marketing, social media and influencer marketing knowledge.
• Excellent writing, editing and content creation for digital platforms.
• Experience with digital PR tools (Cision, Muck Rack, BuzzSumo).
• Ability to analyze campaign performance and derive actionable insights.
• Experience managing online reputation and digital crises.
• Proven ability to work effectively in a fully remote, collaborative environment.
• Creative thinker with a passion for digital innovation.

Responsabilidades

• Develop and execute comprehensive digital PR strategies, including content marketing, SEO, and social media integration.
• Identify and engage with online influencers, bloggers, and digital outlets.
• Craft compelling digital content including blog posts and press releases.
• Monitor online conversations, brand mentions and industry trends.
• Manage online reputation and respond to reviews and comments.
• Collaborate with digital marketing teams for cohesive online strategies.
• Measure and report on campaign performance and ROI.
• Stay updated with digital PR tools and best practices.
• Develop outreach campaigns to secure backlinks and improve SEO rankings.

Conocimientos

Content writing

SEO knowledge

Influencer marketing

Strategic thinking

Remote collaboration

Data-driven campaigns

Educación

Bachelor's degree in Marketing/Communications/Digital Media

Herramientas

Cision

Muck Rack

BuzzSumo

Descripción del empleo

About the Role

Our client, a leader in innovative digital communications, is actively seeking a talented and visionary Digital PR Strategist to join their fully remote team. This position is perfect for a creative professional who excels at leveraging online channels to build brand reputation and drive engagement. As a remote-first role, you will collaborate with a dispersed team, contributing to impactful digital PR campaigns from the convenience of your home office. You will be responsible for developing cutting-edge strategies that enhance our client's online presence, manage digital reputation, and foster meaningful connections with key online influencers and communities. This role demands a proactive approach, a deep understanding of the digital landscape, and the ability to translate complex ideas into compelling online narratives. If you are passionate about digital PR and thrive in a flexible, remote work environment, this is an unparalleled opportunity.

Key Responsibilities

• Develop and execute comprehensive digital PR strategies, including content marketing, SEO, and social media integration.
• Identify and engage with online influencers, bloggers, and digital media outlets.
• Craft compelling digital content, including blog posts, social media updates, and online press releases.
• Monitor and analyze online conversations, brand mentions, and industry trends.
• Manage online reputation and respond to reviews and comments effectively.
• Collaborate with digital marketing teams to ensure cohesive online strategies.
• Measure and report on the performance of digital PR campaigns, focusing on key metrics and ROI.
• Stay updated with the latest digital PR tools, platforms, and best practices.
• Manage digital crisis communication scenarios.
• Develop outreach campaigns to secure backlinks and improve search engine rankings.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6 years of experience in digital PR, online marketing, or a related field.
• Proven success in developing and implementing data-driven digital PR campaigns.
• Strong understanding of SEO, content marketing, social media marketing, and influencer marketing.
• Excellent writing, editing, and content creation skills for digital platforms.
• Experience with digital PR tools (e.g., Cision, Muck Rack, BuzzSumo).
• Ability to analyze campaign performance and provide actionable insights.
• Demonstrated experience in managing online reputation and handling digital crises.
• Proficiency in working effectively within a fully remote, collaborative environment.
• Creative thinker with a passion for digital innovation.

Benefits

• Highly competitive salary and performance bonuses.
• Flexible remote work arrangement, allowing you to work from anywhere in South Africa
• Generous annual leave and personal development budget.
• Comprehensive health and wellness benefits.
• Access to the latest digital PR and marketing technologies.
• Regular virtual team-building events and professional networking opportunities.
• Opportunities for career advancement in a growing company.
• Home office stipend to ensure a productive work environment.
• A dynamic and innovative company culture.
• Direct impact on shaping client brand narratives online.