Digital Marketing Strategist (Remote)

Placements24; Benoni; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance-based bonuses

Fully remote work environment

Health, dental, and vision insurance

Budget for professional development

Global impact opportunities

Job summary

Placements24 is seeking an innovative Digital Marketing Strategist to lead remote marketing initiatives, developing and implementing high-level digital plans that align with business objectives and drive sustainable growth.

The role requires strong analytics, strategic thinking, and proven ability to deliver measurable results across SEO, SEM, content, social, email and paid media, with experience managing remote teams.

Qualifications

• Mastery of multi-channel digital marketing strategies across SEO, SEM, content, social media, email, and paid media.
• 7+ years of experience in digital marketing strategy and execution.
• Strong analytical skills with proficiency in Google Analytics and data analysis tools.
• Excellent communication, presentation, and leadership skills with experience managing remote teams.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels.
• Conduct market research and competitive analysis to identify growth opportunities.
• Define KPIs and monitor progress toward goals.
• Oversee campaign implementation ensuring brand alignment.
• Analyze campaign performance and make data-driven recommendations.
• Collaborate with cross-functional teams for integrated marketing efforts.

Skills

SEO

SEM

Content Marketing

Social Media

Email Marketing

Paid Media

Data Analysis

Leadership

Remote Team Management

Education

Master's degree in Marketing/Business

Tools

Google Analytics

Job description

About the Role

Our client is seeking an innovative and experienced Digital Marketing Strategist to lead their remote marketing initiatives. This critical role involves developing and implementing high-level digital marketing plans that align with business objectives and drive sustainable growth. You will be responsible for identifying new opportunities, optimizing existing strategies across all digital channels, and staying ahead of industry trends. The ideal candidate will possess a strong analytical mindset, exceptional strategic planning skills, and a proven ability to deliver measurable results in a remote environment. This is a significant opportunity to shape the digital direction of the company and contribute to its success on a global scale.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies encompassing SEO, SEM, content marketing, social media, email, and paid advertising.
• Conduct market research and competitor analysis to identify new growth opportunities and refine strategic approaches.
• Define key performance indicators (KPIs) for all digital marketing activities and monitor progress towards goals.
• Oversee the implementation of digital marketing campaigns, ensuring alignment with brand messaging and objectives.
• Analyze campaign performance data, derive actionable insights, and make data-driven recommendations for optimization.
• Collaborate with cross-functional teams to ensure integrated marketing efforts and a cohesive customer experience.

Requirements

• Master's degree in Marketing, Business, or a related field.
• 7+ years of experience in digital marketing strategy and execution.
• Demonstrated success in developing and implementing successful multi-channel digital marketing strategies.
• Expertise in SEO, SEM, content marketing, social media, email marketing, and paid media.
• Strong analytical skills with proficiency in Google Analytics and other data analysis tools.
• Excellent communication, presentation, and leadership skills, with experience managing remote teams.

Benefits

• Highly competitive salary package with performance-based bonuses.
• Fully remote work environment, offering maximum flexibility and autonomy.
• Comprehensive health, dental, and vision insurance benefits.
• Generous budget for professional development, conferences, and training.
• Opportunity to work with a leading company and drive impactful digital initiatives globally.