Digital Marketing and PR Lead

Placements24; Centurion; Hybrid; ZAR 420,000 - 680,000; Full time

Benefits offered by this job

Performance-based incentives

Fully remote work

Home office stipend

Professional development

Collaborative virtual team

Job summary

Placements24 is seeking a forward-thinking Digital Marketing and PR Lead to spearhead the company’s online presence. This fully remote role is based in Centurion, Gauteng, offering flexibility and the opportunity to drive growth through integrated marketing and public relations strategies.

You will develop campaigns, manage social media and content, and optimize SEO/SEM while building relationships with media outlets and influencers. A strong track record in digital marketing and PR is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• At least 4 years of digital marketing experience with PR integration.
• Proven track record in social media campaigns and content strategies.

Responsibilities

• Develop integrated digital marketing and PR campaigns across online platforms.
• Manage social media presence, content creation, and community engagement.
• Oversee SEO/SEM to boost online visibility and engagement.
• Create engaging content for websites, blogs, emails and social channels.
• Analyze campaign performance and optimize strategies for ROI.

Skills

Digital marketing strategy

Public relations

Social media management

Content creation

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

SEO/SEM tools

Google Analytics

Email marketing platforms

Job description

About the Role

Our client is looking for a forward-thinking and experienced Digital Marketing and PR Lead to spearhead their online presence and public relations efforts. This fully remote position is based in Centurion, Gauteng , and offers the opportunity to drive innovative strategies across digital channels. You will be responsible for integrating marketing and PR tactics to build brand awareness, engage audiences, and achieve ambitious growth targets. This role is perfect for a creative strategist who thrives in a remote-first environment and is passionate about leveraging digital platforms to achieve impactful PR and marketing outcomes.

Key Responsibilities

• Develop and execute integrated digital marketing and PR campaigns across various online platforms.
• Manage the company's social media presence, content creation, and community engagement strategies.
• Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to increase online visibility.
• Create engaging written and visual content for websites, blogs, social media, and email marketing campaigns.
• Monitor digital trends, analyze campaign performance using analytics tools, and optimize strategies for maximum ROI.
• Build and maintain relationships with online influencers, media outlets, and strategic digital partners.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related discipline.
• Minimum of 4 years of experience in digital marketing, with a strong focus on PR integration.
• Proven track record of managing successful social media campaigns and online content strategies.
• Proficiency in SEO/SEM, email marketing platforms, and web analytics tools (e.g., Google Analytics).
• Excellent content creation and storytelling skills, with the ability to adapt tone for different platforms.
• Strong understanding of the digital PR landscape and experience building online brand reputation.

Benefits

• Competitive salary package with performance-based incentives.
• Fully remote work arrangement offering maximum flexibility and autonomy.
• Contribution towards home office setup and internet expenses.
• Professional development opportunities and access to online learning resources.
• A dynamic and collaborative virtual team environment focused on innovation and results.