Senior Digital Marketing & PR Specialist

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Health and wellness benefits

Professional development & online课程

Job summary

Placements24 is seeking a Senior Digital Marketing & PR Specialist for a fully remote role within South Africa. You will develop and execute integrated digital marketing strategies to boost brand awareness, customer acquisition, and online engagement across SEO/SEM, content, social media, and PR.

The ideal candidate will lead content creation, media outreach, and analytics-driven optimization. You will collaborate with cross-functional teams, stay ahead of digital trends, and leverage

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 5+ years of experience in digital marketing and public relations, with integrated campaigns.
• Proven track record in social media campaigns, SEO/SEM, and content marketing.
• Experience in media outreach and securing PR coverage.
• Excellent writing, editing, and communication skills.
• Proficiency with Google Analytics, Google Ads, social media platforms, and email marketing tools.
• Strong analytical skills and ability to translate data into strategy.
• Ability to work independently and manage multiple remote projects.

Responsibilities

• Develop and execute digital marketing strategies (SEO, SEM, content, social, email).
• Create engaging content for blogs, social, website, and emails.
• Grow and manage social media presence and community engagement.
• Perform keyword research and apply SEO best practices.
• Plan and run paid campaigns to generate leads and sales.
• Develop PR strategies, media outreach, press releases, and influencer collaborations.
• Monitor mentions, track coverage, and manage online reputation.
• Analyze campaigns with Google Analytics and social insights; report findings.

Skills

Digital marketing

Public relations

SEO/SEM

Content creation

Social media management

Analytics

Writing

Communication

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Google Analytics

Google Ads

Email marketing software

Social media management tools

Job description

About the Role

Our client, a dynamic e-commerce startup, is seeking a highly motivated and results-oriented Senior Digital Marketing & PR Specialist to join their expanding team. This is a fully remote position, allowing you to contribute from anywhere within South Africa. You will play a crucial role in developing and executing integrated digital marketing and public relations strategies to drive brand awareness, customer acquisition, and online engagement. This role demands a deep understanding of digital channels, content creation, social media management, SEO/SEM, and media outreach. The ideal candidate is a creative strategist, a proficient content creator, and a skilled communicator with a passion for building brands in the digital space. As a remote-first company, we provide a flexible and collaborative work environment, supported by cutting-edge digital tools and platforms. We are committed to fostering a culture of innovation and empowering our remote team members to achieve exceptional results. This is an excellent opportunity to shape the digital presence of a rapidly growing business.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, content marketing, social media, and email marketing.
• Create engaging and compelling content for blog posts, social media, website copy, and email campaigns.
• Manage and grow the company's social media presence across relevant platforms, fostering community interaction.
• Conduct keyword research and implement SEO best practices to improve search engine rankings and website traffic.
• Plan and execute paid advertising campaigns (Google Ads, social media ads) to drive lead generation and sales.
• Develop and implement public relations strategies, including media outreach, press release distribution, and influencer collaborations.
• Monitor online mentions, track media coverage, and manage online reputation.
• Analyze campaign performance using tools like Google Analytics and social media insights, providing actionable reports and recommendations.
• Collaborate with cross-functional teams to ensure brand consistency and integrated marketing efforts.
• Stay updated on the latest digital marketing trends, PR best practices, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• A minimum of 5 years of experience in digital marketing and public relations, with a strong focus on integrated campaigns.
• Proven track record in managing successful social media campaigns, SEO/SEM initiatives, and content marketing strategies.
• Demonstrated success in media outreach and securing positive PR coverage.
• Excellent writing, editing, and communication skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills and ability to interpret data to drive strategy.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience in the e-commerce or startup environment is a plus.
• Must have a reliable internet connection and a dedicated workspace for remote work.

Benefits

• Competitive annual salary of ZAR .
• Fully remote working arrangement.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and online courses.
• Flexible working hours.
• Exposure to cutting-edge digital marketing and PR strategies.
• Collaborative and innovative team culture.