Remote Digital Media Strategist

Placements24; George; Híbrido; ZAR 420.000 - 660.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Home office setup allowance

Laptop provided

Annual bonus

Professional development

Mental wellness support

Team virtual events

Diversity of clients

Learning resources

Descripción de la vacante

Placements24 is seeking a highly analytical Remote Digital Media Strategist in South Africa to lead digital presence and engagement. You will craft data-driven campaigns across SEO/SEM, social, content, and programmatic channels from a home office.

You will leverage analytics and market insights to optimise performance, collaborate with marketing and product teams, and guide execution in a distributed environment for national and international reach.

Formación

• Proven experience as a Digital Media Strategist or similar role.
• Strong SEO, SEM, content and social media marketing knowledge.
• Proficient with analytics tools and ad platforms.
• Excellent written and verbal communication skills.
• Ability to work independently on multiple projects remotely.
• Bachelor’s degree in Marketing, Digital Media or related field.
• Experience with A/B testing and CRO.
• Familiarity with marketing automation is a plus.
• Must be based in and eligible to work in South Africa.

Responsabilidades

• Develop, implement, and manage comprehensive digital media strategies.
• Oversee paid and organic campaigns across Google, Facebook, LinkedIn, and more.
• Conduct keyword research and SEO analysis to improve rankings.
• Manage content calendars, community engagement, and social listening.
• Create content marketing strategies including blogs, infographics, and video.
• Analyze campaign data, extract insights, and optimize performance.
• Manage budgets to maximize ROI and stay within scope.
• Stay updated on digital marketing trends and tools.
• Collaborate with cross-functional teams to align campaigns.

Conocimientos

Digital marketing analytics

SEO/SEM

Content marketing

Social media marketing

Email marketing

A/B testing

Conversion rate optimization

Analytical thinking

Communication skills

Independent work

Educación

Bachelor's degree in Marketing

Herramientas

Google Analytics

Adobe Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Descripción del empleo

About the Role

Our client is seeking an innovative and highly analytical Remote Digital Media Strategist to spearhead their online presence and digital engagement efforts. This is a fully remote position, allowing you to work from anywhere within South Africa. The successful candidate will be responsible for devising and executing cutting-edge digital media strategies that drive brand awareness, engagement, and conversion across various online channels. You will leverage data analytics, market research, and emerging digital trends to create impactful campaigns. This role demands a strategic thinker with a deep understanding of SEO, SEM, social media marketing, content marketing, and programmatic advertising. We are looking for a forward-thinking individual who can not only develop robust strategies but also inspire and guide execution in a distributed team environment. This is an exceptional opportunity to make a significant impact on our client's digital footprint from the comfort of your own home, contributing to their national and international outreach.

Key Responsibilities

• Develop, implement, and manage comprehensive digital media strategies to achieve marketing and business objectives.
• Oversee all paid and organic digital advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and others.
• Conduct thorough keyword research and SEO analysis to optimize website content and improve search engine rankings.
• Manage social media content calendars, community engagement, and social listening activities.
• Create and manage compelling content marketing strategies, including blog posts, articles, infographics, and video content.
• Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization.
• Manage digital marketing budgets effectively, ensuring maximum ROI.
• Stay abreast of the latest digital marketing trends, tools, and best practices, incorporating them into strategies.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency and campaign alignment.
• Test and iterate on different strategies, platforms, and creative approaches to continuously improve performance.

Requirements

• Proven experience as a Digital Media Strategist or similar role, with a strong portfolio of successful campaigns.
• Excellent understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and ad platforms.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with marketing automation tools is a plus.
• Must be based in and legally eligible to work in South Africa.

Benefits

• Competitive annual salary of R .
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Opportunity to work with a diverse range of clients and industries.
• Professional development opportunities and access to online learning resources.
• Contribution towards home office setup costs.
• Regular virtual team meetings and social events to foster connection.
• Company-provided laptop and necessary software.
• Clear performance metrics and opportunities for advancement.
• Employee assistance program for mental and emotional well-being.
• Annual bonus based on individual and company performance.