Senior PR Strategist (Remote)

Placements24; Klerksdorp; Hybrid; ZAR 900,000 - 1,350,000; Full time

Benefits offered by this job

Remote-first policy

Health insurance

Professional development budget

Home office stipend

Performance-based bonuses

Technology provided

Job summary

Placements24 is seeking a Senior PR Strategist to lead the public relations agenda from a fully remote position. You will develop long-term PR strategies, manage senior media relationships, and advise leadership on communications.

A strategic thinker with a proven track record in complex campaigns will excel in this role. You will mentor junior staff, monitor industry trends, and guide crisis communications while coordinating with cross-functional teams to amplify brand narrative across national

Qualifications

• Master's degree required in PR/Communications/Marketing or related field.
• At least 10+ years of progressive PR experience with strong strategy development.
• Proven success in delivering complex, multi-faceted campaigns for major brands.
• Exceptional strategic thinking, analytical & problem-solving abilities.
• Extensive national and international media network.

Responsibilities

• Develop and execute long-term PR strategies aligned with business objectives.
• Provide strategic counsel to senior executives on PR matters.
• Cultivate relationships with key media figures, industry leaders and influencers.
• Oversee crisis communication planning and execution.
• Identify opportunities for positive media coverage and storytelling.
• Lead and mentor junior PR professionals in strategy development and execution.
• Monitor trends and competitive landscape to inform strategy.
• Manage PR budgets and resource allocation.
• Develop measurement frameworks to assess PR campaign effectiveness.
• Collaborate with cross-functional teams to amplify the brand narrative.

Skills

Strategic thinking

Media relations

Leadership

Crisis communications

PR analytics

Education

Master's degree in Public Relations/Communications/Marketing

Tools

PR analytics tools

Job description

About the Role

Our client, a dynamic force in the Media & PR industry, is seeking a highly experienced and strategic Senior PR Strategist for a fully remote position. This is a unique opportunity for a seasoned professional to shape and drive the public relations agenda from anywhere in the country. You will be responsible for developing innovative and impactful PR strategies, managing high-level media relationships, and advising senior leadership on communication matters. The ideal candidate possesses a deep understanding of the media landscape, exceptional strategic thinking abilities, and a proven track record of success in complex PR environments. As a remote-first organisation, our client champions flexibility and results, providing a platform for you to excel and make a significant impact on their brand's reputation and public perception. This role demands a forward-thinking individual who can anticipate trends and craft compelling narratives that resonate with target audiences.

Key Responsibilities

• Develop and execute comprehensive, long-term public relations strategies aligned with business objectives.
• Provide strategic counsel to senior executives on all PR-related matters.
• Cultivate and maintain relationships with key media figures, industry leaders, and influencers.
• Oversee crisis communication planning and execution, ensuring brand integrity.
• Identify opportunities for positive media coverage and proactive storytelling.
• Lead and mentor junior PR professionals in strategy development and execution.
• Monitor industry trends, competitive landscape, and public discourse to inform strategy.
• Manage PR budgets and resource allocation effectively.
• Develop and manage comprehensive measurement frameworks to assess PR campaign effectiveness.
• Collaborate with cross-functional teams to ensure integrated communication efforts.

Requirements

• Master's degree in Public Relations, Communications, Marketing, or a related field.
• 10+ years of progressive experience in public relations, with a significant focus on strategy development.
• Proven success in developing and implementing complex, multi-faceted PR campaigns for major brands or organisations.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Extensive network of media contacts across national and international platforms.
• Strong leadership and team management capabilities.
• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly.
• Demonstrated experience in crisis communications and reputation management.
• Proficiency in PR analytics and reporting tools.
• Ability to thrive in a fully remote, autonomous work environment.

Benefits

• An executive-level annual salary of ZAR .
• Full remote working arrangements, offering unparalleled flexibility.
• Significant autonomy and influence in shaping PR strategy.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for professional development and conferences.
• Performance-based bonuses.
• Company-provided technology and home office stipend.
• Flexible working hours.