Digital PR Specialist

Placements24; LegKraal Gate; On-site; ZAR 360,000 - 560,000; Full time

Benefits offered by this job

Salary incentives

Professional development

Mahikeng team

Health benefits

Creative environment

Job summary

Placements24 in Mahikeng is seeking a forward-thinking Digital PR Specialist to drive online visibility and reputation management from their office. You will develop and execute digital PR strategies, focusing on media outreach, influencer collaborations, and SEO through PR efforts.

The role requires a Bachelor's degree in Marketing, Communications, PR, or related field and at least 3 years' experience in digital PR, SEO, or online marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years of experience in digital PR, SEO, or online marketing.
• Proven success in securing online media placements and building digital relationships.
• Strong understanding of SEO principles and how PR efforts can impact search rankings.
• Excellent writing, editing, and communication skills tailored for digital platforms.
• Familiarity with digital PR tools, analytics platforms, and social media management.

Responsibilities

• Develop and execute digital PR campaigns to increase online brand visibility and authority.
• Identify and build relationships with relevant online publishers, bloggers, and influencers.
• Create compelling digital content, including guest posts, infographics, and shareable media assets.
• Manage online reputation, monitor brand mentions, and address negative sentiment proactively.
• Conduct digital outreach to secure backlinks and improve search engine rankings.
• Analyze the performance of digital PR campaigns using analytics tools and provide actionable insights.

Skills

Digital PR

SEO

Online marketing

Outreach

Content writing

Education

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Tools

PR tools

Analytics platforms

Social media tools

Job description

About the Role

Our client is seeking a forward-thinking Digital PR Specialist to drive online visibility and reputation management from their Mahikeng office. This role is responsible for developing and executing digital PR strategies, focusing on online media outreach, influencer collaborations, and search engine optimization through PR efforts. You will play a key role in enhancing brand awareness, generating high-quality backlinks, and managing online sentiment. The ideal candidate has a strong grasp of digital marketing principles, excellent outreach skills, and experience within the Media & PR sector.

Key Responsibilities

• Develop and execute digital PR campaigns to increase online brand visibility and authority.
• Identify and build relationships with relevant online publishers, bloggers, and influencers.
• Create compelling digital content, including guest posts, infographics, and shareable media assets.
• Manage online reputation, monitor brand mentions, and address negative sentiment proactively.
• Conduct digital outreach to secure backlinks and improve search engine rankings.
• Analyze the performance of digital PR campaigns using analytics tools and provide actionable insights.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years of experience in digital PR, SEO, or online marketing.
• Proven success in securing online media placements and building digital relationships.
• Strong understanding of SEO principles and how PR efforts can impact search rankings.
• Excellent writing, editing, and communication skills tailored for digital platforms.
• Familiarity with digital PR tools, analytics platforms, and social media management.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for professional development in the digital marketing and PR space.
• Be part of an innovative team in Mahikeng focused on digital growth.
• Comprehensive health and wellness benefits.
• A creative environment where your ideas can shape online presence.