Digital PR Specialist - Remote

Placements24; Cape Town; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Remote-first

Competitive salary

Health insurance contributions

Professional development

Job summary

Placements24 is seeking a highly motivated Digital PR Specialist to join our fully remote team. You will develop outreach campaigns, secure media coverage with bloggers and influencers, and drive organic traffic through SEO-minded storytelling and content marketing across multiple channels.

You’ll collaborate with content and marketing colleagues to ensure cohesive online messaging, monitor brand sentiment, and report on campaign performance.

Qualifications

• 3–5 years of digital PR, online marketing, or social media management.
• Proven track record securing online media coverage and relationships.
• Strong SEO, content marketing, and social media knowledge.
• Excellent digital writing and editing skills.
• Experience with Cision, Meltwater, BuzzSumo and Google Analytics.
• Ability to work independently in a remote setting.
• Creative storyteller with passion for digital innovation.
• Familiarity with CMS platforms and basic HTML is a plus.

Responsibilities

• Develop and implement digital PR strategies to boost visibility.
• Engage online pubs, bloggers, and influencers for backlinks.
• Create and share press releases, blog posts, and social content.
• Grow social channels and manage community engagement.
• Monitor brand mentions and industry trends with listening tools.
• Analyze campaigns and report on traffic, engagement, conversions.
• Collaborate with content/marketing for cohesive campaigns.
• Manage online reputation and address negative sentiment.
• Stay updated on PR trends, tools, and best practices.

Skills

Digital PR

SEO

Content Marketing

Social Media

Media Outreach

Written Communication

Education

Bachelor's degree

Tools

Cision

Meltwater

BuzzSumo

Google Analytics

Job description

About the Role

Our client is looking for a highly motivated and results-driven Digital PR Specialist to join their fully remote team. This role is crucial for enhancing our client's online presence and brand authority through innovative digital public relations strategies. The successful candidate will be responsible for developing and executing online outreach campaigns, managing social media engagement, and building relationships with digital media outlets, bloggers, and influencers. This position offers the flexibility of a remote-first environment, allowing you to work from anywhere while making a significant impact. You will play a key part in shaping our client's digital narrative and driving organic traffic and brand awareness. The role requires a creative thinker with a strong understanding of SEO, content marketing, and social media dynamics. If you are passionate about digital communication and thrive in a remote setting, this is the perfect opportunity to advance your career.

Key Responsibilities

• Develop and implement effective digital PR strategies to increase online visibility and brand mentions.
• Identify and engage with relevant online publications, bloggers, and influencers to secure backlinks and media coverage.
• Create and distribute engaging digital content, including press releases, blog posts, and social media updates.
• Manage and grow social media channels, fostering community engagement and responding to online conversations.
• Monitor online conversations, brand mentions, and industry trends using digital listening tools.
• Analyze campaign performance, track key metrics (e.g., website traffic, engagement, conversions), and provide regular reports.
• Collaborate with the content and marketing teams to ensure cohesive online messaging and campaign integration.
• Manage online reputation and address any potential negative sentiment proactively.
• Stay updated on the latest digital PR trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience (3-5 years) in digital PR, online marketing, or social media management.
• Demonstrated success in securing online media coverage and building digital relationships.
• Strong understanding of SEO principles, content marketing, and social media platforms.
• Excellent writing, editing, and communication skills tailored for digital channels.
• Experience with digital PR tools (e.g., Cision, Meltwater, BuzzSumo) and analytics platforms (e.g., Google Analytics).
• Ability to work independently and manage time effectively in a remote setting.
• Creative mindset with a passion for storytelling and digital innovation.
• Familiarity with website CMS platforms and basic HTML is a plus.

Benefits

This is a fully remote position offering unparalleled flexibility. Our client provides a competitive salary and benefits package, including health insurance contributions and opportunities for professional development. You will have the autonomy to manage your workday and contribute to a globally distributed team. Access to cutting-edge digital tools and resources is guaranteed. We foster a culture of continuous learning and provide support for attending virtual conferences and online courses. Join a forward-thinking company that values your contribution and offers a path for significant career growth in the digital communications space.