Senior Public Relations Specialist (Remote)

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Professional development

Remote work culture

Bonuses and incentives

Home office stipend

Flexible working hours

Impactful work

Job summary

Placements24 is seeking a highly motivated Senior Public Relations Specialist to join its fully remote team. You will shape our public image across diverse media channels and drive media coverage that enhances brand reputation.

This role requires strategic communications, media relations, and content creation across digital and traditional media. As a remote-first organization, Placements24 offers a collaborative work culture, flexible hours, and opportunities to lead high-impact PR campaigns

Qualifications

• Bachelor's degree in PR, communications, journalism, marketing or related field.
• 5–7 years of progressive PR or corporate communications experience.
• Proven success in campaigns and media relations.
• Excellent written and verbal communication skills.
• Familiarity with SEO and content marketing is a plus.

Responsibilities

• Develop and implement PR strategies to raise brand awareness.
• Draft press releases, media kits, speeches, and materials.
• Build and maintain relationships with journalists and influencers.
• Monitor media trends and identify opportunities/risks.
• Manage crisis communications with timely, accurate info.
• Organize media events and press conferences.
• Measure campaign effectiveness and report insights.
• Coordinate with marketing and internal comms for consistent messaging.
• Pitch story ideas to media outlets to secure coverage.
• Oversee online presence and social media engagement.

Skills

Communication skills

Media relations

Strategic storytelling

Remote work

Project management

Education

Bachelor's degree in PR/Communications

Tools

Media monitoring tools

Job description

About the Role

Our client is seeking a highly motivated and experienced Senior Public Relations Specialist to join their dynamic, fully remote team. This role is pivotal in shaping and maintaining our client's public image and brand reputation across diverse media channels. As a remote-first organization, we foster a collaborative and results-oriented environment where talented professionals can thrive from anywhere. You will be instrumental in developing and executing innovative PR strategies that resonate with target audiences and enhance brand visibility. This is an exceptional opportunity to leverage your expertise in media relations, strategic communications, and content creation within a forward-thinking company that values creativity and impact. The ideal candidate possesses a proven track record of success in managing public perception and driving positive media coverage. We are committed to providing a supportive and engaging work culture for all our remote employees.

Key Responsibilities

• Develop and implement comprehensive public relations strategies to enhance brand awareness and positive media coverage for our client.
• Craft compelling press releases, media kits, speeches, and other communication materials tailored for various media outlets.
• Cultivate and maintain strong relationships with journalists, bloggers, influencers, and other media stakeholders.
• Monitor media trends, industry developments, and competitor activities to identify opportunities and potential risks.
• Manage crisis communications, providing timely and accurate information to the public and stakeholders.
• Organize and coordinate media events, press conferences, and interviews.
• Measure and report on the effectiveness of PR campaigns, analyzing key metrics and providing actionable insights.
• Collaborate with marketing and internal communications teams to ensure consistent messaging across all platforms.
• Proactively identify and pitch story ideas to relevant media outlets to secure positive press.
• Manage the company's online presence, including social media, and engage with online communities.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of progressive experience in public relations or corporate communications, preferably within an agency or corporate setting.
• Demonstrated success in developing and executing successful PR campaigns and managing media relations.
• Excellent written and verbal communication skills, with a keen eye for detail and persuasive storytelling.
• Proficiency in media monitoring and analysis tools.
• Strong understanding of media landscape, including digital, social, and traditional media.
• Ability to work independently and manage multiple projects simultaneously in a remote environment.
• Proven ability to build and maintain strong relationships with media personnel.
• Experience with crisis communications management.
• Familiarity with SEO and content marketing principles is a plus.
• Must be authorized to work in South Africa and have reliable internet connectivity.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive health and wellness benefits.
• Generous paid time off and company holidays.
• Opportunities for professional development and continuous learning.
• Access to cutting-edge PR tools and technologies.
• A supportive and collaborative remote work culture.
• Performance-based bonuses and incentives.
• Home office stipend to ensure a comfortable and productive remote workspace.
• Flexible working hours to promote work-life balance.
• The opportunity to make a significant impact on a growing brand.