Digital Marketing & PR Manager

Placements24; Centurion; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Performance bonuses

Remote work in SA

Health insurance

Professional development allowance

Collaborative environment

Job summary

Placements24 is seeking a strategic Digital Marketing & PR Manager to lead the company’s online presence and public engagement from Centurion. You will develop integrated campaigns, oversee content across social channels, and manage media relations to enhance brand awareness and reputation.

You will drive traffic, optimize campaigns, and monitor performance using SEO/SEM and analytics tools. A remote SA-friendly role, with a focus on measurable results and collaborative execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related.
• 5+ years in digital marketing and public relations with a strong online strategy focus.
• Proven success in social media, content marketing, and paid digital advertising.
• Strong understanding of SEO, SEM, analytics tools, and CRM systems.

Responsibilities

• Develop and manage integrated digital marketing and PR strategies.
• Oversee content across social media, blogs, email, and websites.
• Manage online advertising campaigns, SEO, and SEM to drive traffic and conversions.
• Cultivate relationships with media, influencers, and online communities.
• Monitor online reputation and crisis communication plans.
• Analyze campaign data and provide actionable insights for optimization.

Skills

Digital marketing

Public relations

Content creation

Social media

Paid advertising

Crisis communication

Media relations

Education

Bachelor's degree

Tools

Google Analytics

CRM systems

SEO/SEM

Job description

About the Role

Our client is looking for a strategic and innovative Digital Marketing & PR Manager to lead their online presence and public engagement efforts from Centurion. This role requires a blend of expertise in digital marketing, content creation, and public relations to build brand awareness, drive engagement, and manage the company's reputation. You will be responsible for developing and executing integrated campaigns across various digital channels, fostering media relations, and ensuring a cohesive brand message. This is an exciting opportunity to take ownership of the digital footprint and PR initiatives in a dynamic company that values creativity and measurable results.

Key Responsibilities

• Develop and manage integrated digital marketing and PR strategies to achieve business objectives.
• Oversee the creation and distribution of engaging content across social media, blogs, email, and websites.
• Manage online advertising campaigns, SEO, and SEM initiatives to drive traffic and conversions.
• Cultivate relationships with media, influencers, and key online communities.
• Monitor online sentiment, manage brand reputation, and implement crisis communication plans as needed.
• Analyze campaign performance data, generate reports, and provide actionable insights for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related discipline.
• 5+ years of progressive experience in digital marketing and public relations, with a strong emphasis on online strategy.
• Demonstrated success in managing social media platforms, content marketing, and paid digital advertising.
• Excellent understanding of SEO, SEM, analytics tools (e.g., Google Analytics), and CRM systems.
• Strong media relations skills and a proven ability to craft compelling press materials.
• Experience in managing online reputation and implementing digital crisis communication strategies.

Benefits

• Highly competitive salary and performance bonuses.
• Fully remote work arrangement for optimal work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for professional development and continuous learning.
• An innovative and collaborative work environment focused on digital excellence.