Digital Marketing Manager - PR Focus

Placements24; Centurion; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

On-site work environment

Advanced training opportunities

Health insurance

Retirement savings plan

Job summary

Placements24 in Centurion is seeking an experienced Digital Marketing Manager with a strong PR focus to lead the company’s online presence and craft integrated campaigns that elevate the brand narrative.

You will own SEO/SEM, social media, content creation, and analytics, collaborating with the PR team to ensure cohesive messaging across channels and to boost engagement across local and national audiences in the Centurion business community and beyond.

Qualifications

• Five+ years of digital marketing experience with a focus on PR or brand communications.
• Strong expertise in SEO, SEM, and content marketing.
• Proven ability to analyze web analytics and optimize campaigns.
• Experience with marketing automation platforms and social media management.
• Excellent project management and cross-functional collaboration skills.

Responsibilities

• Develop and execute digital marketing strategies to support PR goals.
• Grow and manage the company’s social media presence and monitor conversations.
• Create engaging digital content aligned with PR messaging.
• Analyze website traffic and engagement to optimize campaigns.
• Collaborate with PR to ensure cohesive brand voice across channels.
• Stay current with digital marketing trends and best practices in PR.

Skills

Digital marketing

Public relations

SEO

SEM

Social media marketing

Content creation

Analytics (GA)

Marketing automation

Project management

Brand communications

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client is looking for an experienced Digital Marketing Manager with a strong focus on Public Relations to join their team in Centurion . This is an on-site position where you will be responsible for enhancing the company's online presence and managing its digital communication strategies to support PR objectives. You will lead the creation and execution of digital campaigns, focusing on brand storytelling, online reputation management, and engagement across various digital platforms. This role requires a strategic thinker with a deep understanding of digital marketing tactics and their application in a PR context. You will collaborate closely with internal teams to ensure cohesive messaging and amplify our client's brand narrative within the vibrant Centurion business community and beyond.

Key Responsibilities

• Develop and execute digital marketing strategies to support PR goals, including SEO, SEM, and content marketing.
• Manage and grow the company's social media presence across relevant platforms, engaging with audiences and monitoring online conversations.
• Create engaging digital content, such as blog posts, infographics, videos, and website copy, that aligns with PR messaging.
• Analyze website traffic and user engagement metrics, providing insights to optimize digital campaigns.
• Collaborate with the PR team to ensure consistent brand voice and messaging across all digital channels.
• Stay updated on the latest digital marketing trends and best practices in PR.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant portion focused on PR or brand communications.
• Proven expertise in SEO, SEM, social media marketing and content creation.
• Experience with analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong project management skills and the ability to manage multiple digital initiatives.
• Excellent understanding of how digital channels can amplify PR efforts.

Benefits

• Competitive annual salary and potential for year-end bonuses.
• On-site work environment fostering team collaboration and engagement.
• Opportunities for advanced training in digital marketing technologies.
• Comprehensive health insurance and retirement savings plan.
• A dynamic and innovative work culture with a focus on impactful brand building.