Digital Marketing & PR Specialist

Placements24; Pretoria; On-site; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Medical aid

Retirement benefits

Paid time off

Job summary

Placements24 is seeking a Digital Marketing & PR Specialist to join their Pretoria team. You will drive online presence, engage target audiences, and shape public narrative through integrated digital and PR campaigns across social media, content, SEO and traditional channels.

You will develop and execute campaigns, manage media relationships, create press releases, and collaborate with sales and product teams to ensure cohesive messaging.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media or related field.
• Minimum of 4 years of digital marketing and/or public relations experience.
• Proven experience in social media management, content creation, and SEO.
• Strong writing, editing and communication skills.
• Proficiency with Google Analytics and SEMrush.
• Ability to work independently and collaboratively in Pretoria.

Responsibilities

• Develop and implement digital marketing and PR strategies to boost brand visibility.
• Manage and grow social media presence across key platforms with engaging content.
• Execute SEO strategies to improve organic search rankings and website traffic.
• Create and distribute blog posts, press releases, and marketing collateral.
• Build and maintain relationships with media contacts, influencers, and bloggers.
• Monitor online conversations and manage reputation; respond to inquiries promptly.
• Analyze campaign performance and provide optimization insights.
• Collaborate with sales, product development and design for cohesive messaging.
• Stay updated on latest digital marketing trends and platform updates.

Skills

Social media management

Content creation

SEO knowledge

Writing and editing

Communication skills

Education

Bachelor's degree in Marketing/Communications/Public Relations/Digital Media

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client, a leading player in the technology sector, is seeking a dynamic and results-oriented Digital Marketing & PR Specialist to join their energetic team in **Pretoria, Gauteng**. This role is instrumental in driving online brand presence, engaging target audiences, and managing public perception through integrated digital and PR strategies. You will be responsible for developing and executing innovative campaigns across social media, content marketing, SEO, and traditional PR channels. This is an exciting opportunity to contribute to the growth and reputation of a forward-thinking company in the heart of **Pretoria**, shaping its digital footprint and public narrative.

Key Responsibilities

• Develop and implement comprehensive digital marketing and PR strategies to enhance brand visibility and engagement.
• Manage and grow the company's social media presence across key platforms, creating compelling content and fostering community interaction.
• Execute SEO strategies to improve organic search rankings and drive website traffic.
• Create and distribute engaging content, including blog posts, website copy, press releases, and marketing collateral.
• Build and maintain relationships with media contacts, influencers, and bloggers to secure positive coverage.
• Monitor online conversations and manage the company's online reputation, responding to inquiries and issues promptly.
• Analyze digital marketing and PR campaign performance, providing insights and recommendations for optimization.
• Collaborate with internal teams (sales, product development, design) to ensure cohesive messaging and campaign execution.
• Stay updated on the latest digital marketing trends, PR best practices, and platform updates.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing and/or public relations.
• Proven experience in social media management, content creation, and SEO.
• Demonstrated ability to secure media coverage and manage online reputation.
• Strong writing, editing, and communication skills.
• Proficiency with digital marketing tools (e.g., "Google Analytics", "SEMrush") and social media management platforms.
• Creative thinking and problem-solving abilities.
• Ability to work effectively both independently and collaboratively in a team environment in **Pretoria**.
• Understanding of the Gauteng technology and business landscape is an advantage.

Benefits

• Our client offers a competitive salary, performance incentives, comprehensive medical aid, retirement benefits, and ample paid time off. You will work in a modern office located in **Pretoria**, within a creative and supportive team atmosphere. This role provides excellent opportunities for professional growth and skill development in the ever-evolving fields of digital marketing and PR. Join us and play a key role in amplifying our brand's digital voice.