Digital Marketing & Content Strategist

Placements24; Cape Town; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Medical aid

Retirement fund

Annual leave

Learning resources

Team events

Job summary

Placements24 in Cape Town, Western Cape, is seeking a Digital Marketing & Content Strategist to drive online brand awareness and lead generation. You will conceptualize, develop, and execute digital campaigns across channels, with a data-driven approach to content creation and campaign optimization.

The role requires 4+ years of digital marketing experience, strong SEO/SEM, and proficiency in Google Analytics and Google Ads.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• Minimum 4 years of digital marketing experience with focus on content strategy and campaigns.
• Track record of successful campaigns with measurable results.
• Strong writing, editing and proofreading for digital channels.
• Proficiency in SEO/SEM, Google Analytics and Google Ads.
• Experience managing Facebook, Instagram, LinkedIn, Twitter ads.
• Analytical mindset with ability to translate data into insights.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels.
• Create engaging content for website, blog, social platforms and emails.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Analyze traffic and campaign data to identify trends and opportunities.
• Conduct market research and competitor analysis to inform strategy.
• Manage social profiles and community engagement.
• Collaborate with design and development teams for consistent branding.
• Stay updated on digital marketing trends and best practices.
• Develop and manage the digital marketing budget.
• Report KPIs to senior management on a regular basis.

Skills

Digital marketing

Content strategy

Campaign management

SEO/SEM

Data-driven approach

Content creation

Communication

Analytics interpretation

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Digital Media or related field

Tools

Google Analytics

Google Ads

Social media management tools

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce startup based in the vibrant city of Cape Town, Western Cape , is seeking an innovative Digital Marketing & Content Strategist. This role is crucial for driving online brand awareness, customer engagement, and lead generation. You will be responsible for conceptualizing, developing, and implementing cutting-edge digital marketing campaigns across various channels. The ideal candidate is a creative thinker with a data-driven approach, passionate about leveraging digital platforms to achieve business objectives. If you are a strategic marketer with a flair for compelling content creation and a deep understanding of the digital landscape, this is the perfect opportunity to make a significant impact in Cape Town .

Key Responsibilities

• Develop and execute integrated digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Create engaging and high-quality content for the company website, blog, social media platforms, and email campaigns.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Analyze website traffic, campaign performance, and user behavior data to identify trends and opportunities for improvement.
• Conduct market research and competitor analysis to inform strategy and identify new growth avenues.
• Manage social media profiles, fostering community engagement and responding to inquiries.
• Collaborate with the design and development teams to ensure a seamless user experience and consistent brand messaging.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Develop and manage the digital marketing budget effectively.
• Report on key performance indicators (KPIs) to senior management on a regular basis.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on content strategy and campaign management.
• Proven track record of successfully developing and implementing digital marketing campaigns that drive measurable results.
• Excellent content creation skills, including writing, editing, and proofreading for various digital platforms.
• Proficiency in SEO/SEM best practices, Google Analytics, and Google Ads.
• Experience managing social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) and understanding of social media advertising.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Familiarity with email marketing platforms and CRM systems.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative mindset with a passion for storytelling and brand building in the digital space, specifically within Cape Town .

Benefits

• Our client offers a competitive salary package, commensurate with experience, and a performance-driven bonus structure.
• Comprehensive medical aid and retirement fund contributions are provided.
• Enjoy the flexibility of a fully remote work arrangement, allowing you to work from anywhere.
• Opportunities for professional development, including attending industry conferences and workshops, are readily available.
• Our client fosters a culture of innovation, collaboration, and continuous learning.
• Additional benefits include a generous annual leave allowance, access to online learning resources, and regular virtual team-building activities.
• Join a forward-thinking company making waves in the e-commerce sector from Cape Town .