Digital Marketing Strategist

Placements24; Rustenburg; On-site; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Competitive salary package

Medical and dental insurance

Professional development opportunities

Collaborative team environment

Rustenburg location

Job summary

Placements24 in Rustenburg seeks a highly analytical Digital Marketing Strategist to design, implement, and manage campaigns that boost brand awareness, customer acquisition, and revenue growth across SEO, SEM, email, social media, and content marketing.

You will translate business goals into data-driven strategies, analyze performance with Google Analytics and related tools, report insights, and collaborate with marketing and sales to stay ahead in a competitive, fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 4+ years in digital marketing strategy with a proven campaign portfolio.
• Deep knowledge of SEO, SEM, social media, content marketing, and email marketing.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels.
• Manage paid campaigns on Google Ads, Facebook, and LinkedIn to meet KPIs.
• Conduct market research and competitive analysis to identify opportunities.
• Analyze website and campaign data; prepare actionable reports.
• Collaborate with content creators to produce engaging digital content.
• Stay updated on latest digital marketing trends and tools.

Skills

SEO

SEM

Social media

Content marketing

Analytics

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Tools

Google Analytics

Google Ads

SEMrush

Social media tools

Job description

Our client is seeking a highly analytical and creative Digital Marketing Strategist to join their team in Rustenburg . This role is responsible for designing, implementing, and managing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will work closely with the marketing and sales teams to translate business objectives into effective digital strategies across various online channels. This is a key position for an individual passionate about leveraging data to optimize digital performance and enhance online presence within a thriving industry.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies , including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to achieve target KPIs.
• Conduct market research and competitor analysis to identify new opportunities and trends in the digital space.
• Analyze website traffic and campaign performance data, generating regular reports with actionable insights and recommendations.
• Collaborate with content creators to develop engaging and relevant digital content that resonates with target audiences.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure continuous innovation.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Proven experience of 4+ years as a Digital Marketing Strategist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, SEMrush, and social media management platforms.
• Strong analytical skills and the ability to interpret complex data sets to inform strategic decisions.

Benefits

• Competitive salary package.
• Comprehensive medical and dental insurance.
• Opportunities for professional development and attending industry conferences.
• A collaborative team environment focused on innovation and results.
• Work in the vibrant city of Rustenburg .