Digital Marketing Strategist (Midrand)

Placements24; Midrand; Ibrido; ZAR 420.000 - 700.000; Tempo pieno

Vantaggi offerti da questo lavoro

Annual bonus

Medical aid

Provident fund

Professional development

Descrizione del lavoro

Placements24 in Midrand, Gauteng, seeks a Digital Marketing Strategist to drive growth through integrated campaigns across SEO, SEM, social media, email, and content marketing. The role blends strategy with hands-on execution and requires collaboration with sales, product development, and creative teams.

The ideal candidate has 3–5 years of experience, strong analytical skills, and proficiency with Google Analytics and Google Ads.

Competenze

• Bachelor's degree required in Marketing, Communications, Business, or related field.
• 3-5 years of proven Digital Marketing experience.
• Experience with SEO/SEM, marketing automation, and social media tools.
• Proficient with Google Analytics and Google Ads; strong written/verbal communication.

Mansioni

• Develop and execute digital marketing strategies across multiple channels (SEO, SEM, social, email, content).
• Manage and optimize paid campaigns (Google Ads, social ads) to maximize ROI and leads.
• Conduct market research and competitive analysis to spot trends.
• Create engaging content for websites, blogs, social, and newsletters.
• Analyze campaign data and provide actionable insights and reports.
• Collaborate with web development to optimize site for SEO and UX.
• Manage social media presence and community engagement.
• Stay updated on digital marketing tools and best practices.

Conoscenze

Digital marketing

SEO/SEM

Content creation

Analytics

Social media

Communication

CMS/WordPress

Project management

Formazione

Bachelor's degree in Marketing/Communications/Business

Strumenti

Google Analytics

Google Ads

Descrizione del lavoro

About the Role

Our client, a dynamic and forward-thinking company, is seeking a highly motivated and results-driven Digital Marketing Strategist to join their expanding team. This is an exciting opportunity to contribute to the growth and success of a reputable brand within the vibrant business hub of Midrand, Gauteng . The ideal candidate will be responsible for developing, implementing, and managing innovative marketing campaigns that enhance brand awareness and drive customer engagement across various digital platforms. We are looking for a creative individual with a strong analytical mindset and a passion for staying ahead of digital marketing trends. This role offers a blend of strategic planning and hands-on execution, making it perfect for a marketing professional looking to make a significant impact. The successful applicant will collaborate closely with sales, product development, and creative teams to ensure cohesive marketing efforts aligned with overall business objectives. This is a key position within the marketing department, reporting directly to the Marketing Manager.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation goals.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Create engaging and persuasive content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Analyze campaign performance data and generate regular reports with actionable insights and recommendations for improvement.
• Collaborate with the web development team to ensure website optimization for search engines and user experience.
• Manage social media presence and engage with the online community to build brand loyalty.
• Stay updated with the latest digital marketing tools, techniques, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (minimum 3-5 years) as a Digital Marketing Strategist or in a similar role.
• Demonstrable experience with SEO/SEM, marketing automation, and social media marketing tools.
• Proficiency in Google Analytics, Google Ads, and other relevant analytics platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience with content management systems (CMS) like WordPress is a plus.
• A portfolio showcasing successful digital marketing campaigns is highly desirable.
• Understanding of marketing principles and consumer psychology.

Benefits

Our client values its employees and offers a competitive remuneration package along with a comprehensive benefits program. This includes a substantial annual bonus incentive, medical aid contribution, and a generous provident fund. Employees also have access to continuous professional development opportunities, including workshops, training programs, and conference attendance. The company fosters a collaborative and supportive work environment with a strong emphasis on work-life balance. You will be part of a growing team with ample opportunities for career advancement and professional growth within the organization. Enjoy a vibrant office culture located in the heart of Midrand, Gauteng , with easy access to public transport and amenities.