Digital Marketing and Social Media Strategist

Placements24; Centurion; Hybrid; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Generous paid time off

Support for professional certification

Job summary

Placements24 is seeking a visionary Digital Marketing and Social Media Strategist to drive online presence and e-commerce success from Centurion. You will craft integrated digital strategies to boost brand awareness, generate qualified leads, and increase online sales conversions.

The role requires a strategic thinker with deep knowledge of digital marketing, social media dynamics, and consumer behavior, plus 6+ years of experience.

Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• Minimum 6 years of digital marketing experience with a strong focus on social media strategy.
• Proven success in managing and optimizing paid search and social media campaigns.
• Expertise with digital analytics tools (Google Analytics, social media insights) to derive actionable insights.

Responsibilities

• Develop and execute comprehensive digital marketing and social media strategies to achieve business and e-commerce objectives.
• Oversee all social media channels, including content creation, community management, and performance analysis.
• Manage paid campaigns across Google Ads, Facebook Ads, and Instagram Ads, optimizing for ROI.

Skills

Digital marketing

Social media strategy

Paid advertising

Education

Bachelor's degree

Tools

Google Analytics

Facebook Ads

Google Ads

Social media insights

Job description

Our client is looking for a visionary Digital Marketing and Social Media Strategist to drive their online presence and e-commerce success from Centurion. This role requires a strategic thinker with a deep understanding of the digital marketing landscape, social media dynamics, and consumer behavior. You will be responsible for crafting and executing integrated digital strategies that enhance brand awareness, generate qualified leads, and boost online sales conversions. This is an excellent opportunity to lead impactful campaigns, leverage cutting-edge tools, and contribute to the growth of a forward-thinking company in a flexible, remote-first environment.

Key Responsibilities

• Develop and execute comprehensive digital marketing and social media strategies to achieve business and e-commerce objectives.
• Oversee all social media channels, including content creation, community management, and performance analysis.
• Manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads, optimizing for ROI.
• Analyze website traffic, user behavior, and campaign data to identify trends and opportunities for improvement.
• Collaborate with cross-functional teams to ensure a cohesive brand message and customer experience across all digital touchpoints.
• Stay abreast of the latest digital marketing trends, algorithm changes, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on social media strategy and execution.
• Proven success in managing and optimizing paid search and social media advertising campaigns.
• Expertise in using digital analytics tools (e.g., Google Analytics, social media insights) to derive actionable insights.
• Excellent strategic thinking, analytical, and project management skills.
• Strong communication and interpersonal skills, enabling effective collaboration with teams and stakeholders remotely.

Benefits

• Highly competitive salary and potential for performance bonuses.
• Full remote work arrangement, offering unparalleled flexibility.
• Comprehensive health insurance and wellness programs.
• Generous paid time off and company holidays.
• Continuous learning opportunities and support for professional certifications.