Digital Marketing Specialist (SEO/SEM)

Placements24; Pretoria; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Hybrid work model

Professional development

Job summary

Placements24 is seeking a Digital Marketing Specialist in Pretoria with a strong focus on SEO and SEM to drive visibility, traffic, and conversions. You will manage on-page/off-page SEO, keyword strategies, and paid search campaigns, aligning with broader marketing goals.

The ideal candidate has 3+ years of SEO/SEM success, deep knowledge of search algorithms, and proficiency in tools like SEMrush, Ahrefs, Moz, and Google Analytics. Hybrid work model in Pretoria.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 3 years of SEO/SEM experience with a proven track record.
• In-depth knowledge of search engine algorithms and SEO best practices.
• Proven experience managing Google Ads campaigns and PPC principles.
• Proficiency with SEO tools and analytics platforms; strong communication skills.

Responsibilities

• Implement and manage on-page and off-page SEO strategies to improve organic search rankings.
• Conduct keyword research, competitor analysis, and SEO audits to identify opportunities.
• Develop, manage, and optimize Google Ads campaigns including budgeting and bidding.
• Monitor campaign performance using Google Analytics and provide actionable insights.
• Collaborate with content creators to ensure SEO-optimized content aligned with best practices.
• Stay updated on SEO/SEM trends and integrate efforts into overall digital strategy.

Skills

SEO/SEM experience

Analytical skills

Strong communication

Team collaboration

Education

Bachelor's degree

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Job description

About the Role

Our client, a growing retail brand known for its innovative product lines, is seeking a dynamic and results-driven Digital Marketing Specialist with a strong focus on SEO and SEM to join their team in Pretoria . This position is integral to enhancing online visibility, driving qualified traffic, and maximizing conversions through effective search engine strategies. You will be responsible for the day-to-day management and optimization of SEO initiatives and paid search campaigns, ensuring alignment with overall marketing objectives. The ideal candidate possesses a keen analytical mind, a deep understanding of search engine algorithms, and a passion for leveraging data to achieve superior campaign performance. This is an excellent opportunity to contribute to a prominent business in the heart of Gauteng .

Key Responsibilities

• Implement and manage on-page and off-page SEO strategies to improve organic search rankings.


• Conduct keyword research, competitor analysis, and SEO audits to identify opportunities.


• Develop, manage, and optimize Google Ads campaigns, including budget allocation, bidding strategies, and ad copywriting.


• Monitor and analyze campaign performance using Google Analytics and other relevant tools, providing detailed reports and actionable insights.


• Collaborate with content creators to ensure all content is SEO-optimized and aligned with search best practices.


• Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.


• Work closely with the broader marketing team to integrate SEO/SEM efforts into overall digital marketing strategies.


• Test and iterate on landing pages to improve conversion rates for paid campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.


• Minimum of 3 years of experience in SEO and SEM, with a demonstrable track record of success.


• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.


• Proven experience managing Google Ads campaigns and a strong understanding of PPC principles.


• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics).


• Excellent analytical and problem-solving skills.


• Strong written and verbal communication skills.


• Ability to work effectively both independently and as part of a team.


• Experience in the retail sector is a plus.


• Must be comfortable working a hybrid schedule in our Pretoria office.

Benefits

• Our client offers a competitive salary package, along with comprehensive health insurance and retirement benefits.


• This role provides ample opportunities for professional development, including access to industry certifications and training programs.


• The position offers a hybrid work model, allowing for a balance between in-office collaboration in Pretoria and remote flexibility.


• You will be part of a dynamic and innovative marketing team, contributing directly to the growth and success of a well-respected brand in the Gauteng province.


• Enjoy a vibrant company culture that values creativity, continuous learning, and employee well-being.


• This is a chance to expand your expertise in search marketing within a supportive environment.