Digital Marketing Specialist (SEO & SEM)

Placements24; Klerksdorp; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Learning opportunities

Competitive salary

Job summary

Placements24 in Klerksdorp is seeking a data-driven Digital Marketing Specialist with expertise in SEO and SEM to join our growing team. You will plan and execute SEO/SEM strategies, optimize content, and analyze performance data to drive qualified traffic from search engines.

The role is hybrid, offering a blend of office and remote work, with opportunities for professional certifications and a focus on data-driven results.

Qualifications

• 3+ years of experience in SEO and SEM.
• Hands-on experience with Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
• Strong understanding of search engine algorithms, ranking factors, and optimization techniques.
• Excellent analytical and problem-solving skills.
• Ability to work effectively both independently and as part of a hybrid team in Klerksdorp.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.

Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Plan, execute, and manage paid search campaigns (Google Ads, Bing Ads) to meet ROI targets.
• Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities.
• Monitor and report on campaign performance, website analytics, and key SEO/SEM metrics.
• Collaborate with content creators and web developers to ensure website content is optimized for search engines.
• Stay current with search engine algorithms, industry best practices, and emerging trends in digital marketing.

Skills

SEO

SEM

Analytical skills

Team collaboration

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Google Analytics

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a data-driven Digital Marketing Specialist with expertise in SEO and SEM to join their growing team in Klerksdorp . This hybrid role involves developing and executing strategies to improve online visibility and drive qualified traffic through search engines. You will manage paid search campaigns, optimize website content for search engines, and analyze performance data to identify opportunities for growth. The ideal candidate is analytical, results-oriented, and passionate about leveraging digital channels to achieve business objectives in a collaborative setting.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Plan, execute, and manage paid search campaigns (Google Ads, Bing Ads) to meet ROI targets.
• Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities.
• Monitor and report on campaign performance, website analytics, and key SEO/SEM metrics.
• Collaborate with content creators and web developers to ensure website content is optimized for search engines.
• Stay current with search engine algorithms, industry best practices, and emerging trends in digital marketing.

Requirements

• 3+ years of experience in SEO and SEM, with a proven track record of successful campaigns.
• Hands-on experience with Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
• Strong understanding of search engine algorithms, ranking factors, and optimization techniques.
• Excellent analytical and problem-solving skills.
• Ability to work effectively both independently and as part of a hybrid team in Klerksdorp .
• A Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work arrangement offering a blend of office and remote work.
• Opportunities for continuous learning and professional certifications in digital marketing.
• Comprehensive health insurance benefits.
• A dynamic work environment focused on innovation and data-driven results.