Digital Marketing Manager (SEO Focus)

Placements24; Upington; On-site; ZAR 375,000 - 550,000; Full time

Benefits offered by this job

Performance bonuses

Job summary

Placements24 is seeking an experienced Digital Marketing Manager with a strong focus on SEO to lead Upington’s online visibility and lead generation.

The role covers on-page and off-page SEO, technical audits, content optimization, and collaboration with content creators and developers to implement recommendations. A data-driven mindset and track record of improving organic rankings are essential.

Qualifications

• Must have proven experience as Digital Marketing Manager with SEO specialization.
• Track record of improving organic rankings and driving traffic through SEO initiatives.
• Bachelor's degree in Marketing, Digital Media, or related field.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct in-depth keyword research, competitor analysis, and site audits to identify optimization opportunities.
• Manage on-page SEO elements, including content optimization, meta tags, and site architecture.
• Oversee off-page SEO efforts, including link building and digital PR.
• Monitor and analyze website performance using tools like Google Analytics and Search Console, reporting on key SEO metrics.
• Stay current with search engine algorithm updates and industry best practices to ensure strategies remain effective.
• Collaborate with content creators and web developers to implement SEO recommendations.

Skills

SEO expertise

Google Analytics

Keyword research

Content strategy

Analytical skills

Leadership

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking an experienced Digital Marketing Manager with a strong focus on SEO to lead their online visibility efforts in Upington . This role is critical for developing and executing strategies to improve organic search rankings, drive qualified traffic, and enhance online lead generation. You will be responsible for on-page and off-page SEO, technical SEO audits, content optimization, and staying ahead of search engine algorithm changes. The ideal candidate is a data-driven SEO expert passionate about maximizing organic growth.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.


• Conduct in-depth keyword research, competitor analysis, and site audits to identify optimization opportunities.


• Manage on-page SEO elements, including content optimization, meta tags, and site architecture.


• Oversee off-page SEO efforts, including link building and digital PR.


• Monitor and analyze website performance using tools like Google Analytics and Search Console, reporting on key SEO metrics.


• Stay current with search engine algorithm updates and industry best practices to ensure strategies remain effective.


• Collaborate with content creators and web developers to implement SEO recommendations.

Requirements

• Proven experience as a Digital Marketing Manager with a specialization in SEO.


• Demonstrable success in improving organic search rankings and driving traffic through SEO initiatives.


• Expert knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs.


• Strong understanding of technical SEO, on-page optimization, and content strategy.


• Excellent analytical skills and the ability to interpret data to inform strategy.


• Bachelor's degree in Marketing, Digital Media, or a related field.

Benefits

• Competitive annual salary and performance-related bonuses.


• Opportunity to lead SEO strategy for a growing company in Upington .


• Access to cutting-edge SEO tools and professional development resources.


• A collaborative team environment focused on achieving measurable results.


• Comprehensive health and wellness benefits.