Digital Marketing Specialist (Remote)

Placements24; Polokwane; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Home office stipend

Professional development opportunities

Online training resources

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to join a fully remote team. You will develop and execute digital marketing strategies to boost brand awareness, drive website traffic, and generate qualified leads across SEO, SEM, social media, and email campaigns.

You will craft engaging blog posts, social updates, email newsletters, and website copy while analyzing performance with Google Analytics to optimize ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of digital marketing experience with a proven campaign track record.
• Strong understanding of SEO, SEM, content marketing, social media, and email marketing principles.
• Proficiency with Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical and data interpretation skills.
• Exceptional written and verbal communication skills.
• Ability to work independently and meet deadlines in a remote environment.
• Creative thinking and a passion for digital innovation.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns across multiple platforms including social media, search engines, and email.
• Manage and optimize SEO strategies to improve organic search rankings and drive relevant traffic.
• Execute and manage paid advertising campaigns (SEM/PPC) on platforms like Google Ads and social media.
• Create engaging content for blog posts, social media updates, website copy, and email newsletters.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Manage social media accounts, fostering community engagement and brand interaction.
• Collaborate with content creators, designers, and other marketing team members to ensure cohesive messaging.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Identify new digital marketing opportunities and channels to expand reach and engagement.
• Manage the digital marketing budget effectively.

Skills

SEO

SEM

Content Marketing

Social Media

Email Marketing

Analytics

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Google Ads

Email Marketing Software

Social Media Management

Job description

About the Role

Our client, a dynamic online services provider, is actively seeking a talented and results-oriented Digital Marketing Specialist to join their fully remote team. This role is instrumental in developing and executing innovative digital marketing strategies to enhance brand awareness, drive website traffic, and generate qualified leads across various online channels. The ideal candidate will possess a comprehensive understanding of SEO, SEM, social media marketing, content marketing, and email marketing, coupled with a strong analytical mindset to measure campaign performance and optimize for maximum ROI. This is an exciting opportunity to contribute to the growth of a forward-thinking company from the comfort of your own home, impacting their reach and success in the digital space. As a remote-first organization, we emphasize collaboration, communication, and a results-driven culture.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across multiple platforms including social media, search engines, and email.


• Manage and optimize SEO strategies to improve organic search rankings and drive relevant traffic.


• Execute and manage paid advertising campaigns (SEM/PPC) on platforms like Google Ads and social media.


• Create engaging and compelling content for blog posts, social media updates, website copy, and email newsletters.


• Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.


• Manage social media accounts, fostering community engagement and brand interaction.


• Collaborate with content creators, designers, and other marketing team members to ensure cohesive messaging.


• Stay up-to-date with the latest digital marketing trends, tools, and best practices.


• Identify new digital marketing opportunities and channels to expand reach and engagement.


• Manage the digital marketing budget effectively.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.


• Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign management.


• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.


• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.


• Excellent analytical and data interpretation skills.


• Exceptional written and verbal communication skills.


• Ability to work independently, manage time effectively, and meet deadlines in a remote work environment.


• Creative thinking and a passion for digital innovation.


• Experience with graphic design tools or video editing is a plus.


• Demonstrated ability to adapt to a fast-paced, evolving digital landscape.

Benefits

• Our client offers a competitive salary, performance-based bonuses, and a flexible remote work arrangement.


• Benefits include a home office stipend, professional development opportunities, and access to online training resources.

You will be part of a collaborative and innovative team that values autonomy and results. This role provides a unique opportunity to shape digital strategies and contribute directly to business growth, all while enjoying the flexibility of remote work.