Remote Digital Marketing Specialist - Seo/Sem

Placements24; Johannesburg; Hybrid; ZAR 300,000 - 420,000; Full time

Job summary

Placements24 is seeking a talented Digital Marketing Specialist for a fully remote role focused on SEO/SEM to drive visibility, traffic and revenue. You’ll craft keyword strategies, optimize content and manage paid campaigns across Google/Bing, while analyzing performance and iterating to improve results.

Collaboration with content and dev teams is key, and independence in a flexible remote setup is required.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a specialization in SEO and SEM.
• Proven track record of successful SEO and SEM campaign management, delivering measurable results.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) and SEM platforms (e.g., Google Ads).
• Strong understanding of website analytics, CRO, and user experience principles.
• Excellent analytical, problem-solving, and reporting skills.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative thinking and a passion for digital marketing innovation.
• Experience with content marketing and social media marketing is a plus.

Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research and competitive analysis to identify opportunities and inform content strategy.
• Optimize website content, structure, and technical elements for search engines.
• Manage and optimize SEM campaigns across platforms such as Google Ads and Bing Ads.
• Develop ad copy, landing pages, and CRO strategies.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, etc.
• Identify trends and insights, and devise A/B tests to optimize campaigns and user experience.
• Collaborate with content creators, web developers, and other marketing team members.
• Stay up-to-date with the latest SEO/SEM best practices, algorithm changes, and industry trends.
• Manage marketing budget for paid search campaigns effectively.

Skills

Digital marketing

SEO

SEM

Analytics

A/B testing

Content optimization

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Google Ads

Job description

About the Role

Our client, a dynamic and growing e-commerce business, is seeking a talented and results-oriented Digital Marketing Specialist to join their fully remote team. This role is focused on driving online visibility, customer acquisition, and revenue growth through strategic Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives. The Digital Marketing Specialist will be responsible for developing and executing comprehensive digital marketing campaigns, analyzing performance data, and optimizing strategies to achieve key business objectives. This is an exciting opportunity to make a significant impact on a company's online presence and growth, working flexibly from any location. You will leverage your expertise in keyword research, content optimization, paid search advertising, and analytics to reach target audiences and drive conversions. The ideal candidate is data-driven, creative, and passionate about the ever-evolving digital marketing landscape.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research and competitive analysis to identify opportunities and inform content strategy.
• Optimize website content, structure, and technical elements for search engines.
• Manage and optimize SEM campaigns across platforms such as Google Ads and Bing Ads.
• Develop ad copy, landing pages, and conversion rate optimization (CRO) strategies.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, etc.
• Identify trends and insights, and devise A/B tests to optimize campaigns and user experience.
• Collaborate with content creators, web developers, and other marketing team members.
• Stay up-to-date with the latest SEO/SEM best practices, algorithm changes, and industry trends.
• Manage marketing budget for paid search campaigns effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a specialization in SEO and SEM.
• Proven track record of successful SEO and SEM campaign management, delivering measurable results.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) and SEM platforms (e.g., Google Ads).
• Strong understanding of website analytics, CRO, and user experience principles.
• Excellent analytical, problem-solving, and reporting skills.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative thinking and a passion for digital marketing innovation.
• Experience with content marketing and social media marketing is a plus.

Benefits

Our client offers a competitive salary, comprehensive health benefits, a generous vacation allowance, and opportunities for professional development and training. This is a fully remote position, providing flexibility and autonomy. Our client fosters a collaborative, innovative, and results-driven remote work culture.