Senior Digital Marketing Manager - Remote

Placements24; Johannesburg; Hybrid; ZAR 1,164,000 - 1,828,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

PTO & holidays

Professional development budget

Home office stipend

Equipment provided

Remote-friendly culture

Career growth

Job summary

WhatJobs Direct is seeking a Senior Digital Marketing Manager to lead our remote marketing initiatives. This fully remote role focuses on strategic thinking to shape and execute innovative campaigns across SEO, SEM, content, email, and affiliate marketing.

You will manage paid campaigns, optimize content across digital channels, and analyze performance with Google Analytics to drive growth. A dynamic, collaborative remote environment supports your leadership and professional development.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7+ years in digital marketing with leadership experience.
• Proven track record of successful digital campaigns that drive measurable results.
• Expertise in SEO, SEM, content marketing, social media, and email marketing.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, content marketing, email marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and KPIs.
• Oversee creation of engaging content for website, blog, social media, and other channels.
• Analyze website traffic and campaign performance with Google Analytics to identify trends and opportunities.
• Collaborate with sales, product, and creative teams to ensure brand consistency and cohesive marketing.
• Stay current with digital marketing trends and best practices to continually innovate.
• Manage the digital marketing budget and resource allocation.
• Lead and mentor junior marketing team members in a remote setting.
• Develop and maintain relationships with external agencies and vendors.

Skills

Analytical skills

Written and verbal communication

Remote work discipline

Time management

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Master's degree preferred

Tools

Google Analytics

Google Ads

SEMrush

HubSpot

Social media management platforms

Job description

About the Role

Our client, WhatJobs Direct, is seeking a highly experienced and results-driven Senior Digital Marketing Manager to lead our remote marketing initiatives. This pivotal role is designed for a strategic thinker who thrives in a fully remote environment and possesses a deep understanding of the digital landscape. You will be instrumental in shaping and executing innovative marketing strategies that drive brand awareness, engagement, and customer acquisition across various online channels. As a remote-first organization, we foster a collaborative and supportive virtual workspace, empowering our team members to excel from anywhere. If you are passionate about digital marketing and looking for a challenging opportunity with a forward-thinking company, this role is ideal for you. We are committed to providing our remote employees with the resources and flexibility they need to succeed.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, content marketing, email marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve key performance indicators.
• Oversee the creation of engaging and high-quality content for our website, blog, social media platforms, and other digital channels.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics to identify trends and opportunities for improvement.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure brand consistency and cohesive marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices to continuously innovate and enhance our strategies.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Lead and mentor junior marketing team members in a remote setting.
• Develop and maintain strong relationships with external agencies and vendors.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
• Proven experience of at least 7 years in digital marketing, with a significant portion in a management or leadership role.
• Demonstrated success in developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, and various social media management platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
• Experience working in a fully remote setting, demonstrating strong self-discipline, time management, and communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• A creative mindset with a passion for innovation in the digital space.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off (PTO) and public holidays.
• Professional development opportunities and a budget for ongoing training and certifications.
• Home office stipend to create an optimal remote work environment.
• Access to cutting-edge marketing technology and tools.
• A collaborative and supportive remote work culture.
• Opportunities for career advancement within a growing organization.
• Company-provided equipment.