Online Digital Marketing Specialist

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Remote work

Health insurance

Professional development

Team collaboration culture

Job summary

Placements24 is seeking a creative Online Digital Marketing Specialist to join its remote team. You will design and implement campaigns across SEO, SEM, social media, email, and content marketing to raise brand awareness and generate qualified leads.

The role emphasizes data-driven decision making, proficiency with Google Analytics and advertising platforms, and collaboration with a distributed team to deliver measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3+ years of experience as a Digital Marketing Specialist or similar role.
• Proven experience with SEO/SEM, marketing automation, and social media marketing.
• Proficiency in using digital analytics tools (e.g., Google Analytics) and marketing platforms.
• Excellent written and verbal communication skills, with attention to detail and creativity.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximise ROI.
• Create engaging content for websites, blogs, social channels, and newsletters.
• Monitor website traffic and campaign performance using analytics and provide insights.
• Stay current with digital marketing trends, tools, and best practices.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Digital analytics

Marketing automation

Content creation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Marketing automation tools

Job description

About the Role

Our client is seeking a creative and data-driven Online Digital Marketing Specialist to join their fully remote team. This role is responsible for developing, implementing, and managing digital marketing campaigns across various online channels to drive brand awareness, engagement, and lead generation. You will leverage your expertise in SEO, SEM, social media marketing, content marketing, and email marketing to achieve measurable results. This is an exciting opportunity for a versatile marketer to contribute to impactful campaigns in a dynamic, remote-first work environment.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI and achieve performance targets.
• Create engaging and compelling content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Monitor website traffic and analyze campaign performance using tools like Google Analytics, providing regular reports and insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure campaigns are innovative and effective.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) as a Digital Marketing Specialist or similar role.
• Demonstrable experience with SEO/SEM, marketing automation, and social media marketing.
• Proficiency in using digital analytics tools (e.g., Google Analytics) and marketing platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development, certifications and attending industry webinars.
• A collaborative and innovative team culture, contributing to exciting online projects.