Digital Marketing Specialist - Full-time Remote

Placements24; Durban; Hybrid; ZAR 260,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits package

Remote work environment fostering work

Opportunities for professional growth

Collaborative and supportive virtual 팀

Access to modern digital marketing工具

Job summary

Placements24 is seeking a proactive Digital Marketing Specialist to join the team on a fully remote basis. You will execute multi-channel campaigns, optimize website performance, and drive online engagement from a distributed team.

The role emphasizes data-driven decisions, creative content, and staying current with digital trends. Ideal candidates have 1-3 years in digital marketing, strong communication skills, and proficiency with Google Analytics/Ads and social tools.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 1-3 years of digital marketing experience.
• Proficiency with Google Analytics, Google Ads, and social media management tools.
• Solid understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently in a remote setting.
• Creative thinking with attention to detail.

Responsibilities

• Implement and manage digital marketing campaigns across social, email, and display channels.
• Assist in SEO development to improve organic search visibility.
• Monitor analytics and campaign performance; provide reports and insights.
• Create engaging content for social media, blogs, and newsletters.
• Conduct keyword research and competitor analysis to guide strategy.
• Manage social profiles and community engagement.
• Optimize landing pages and user journeys to improve conversions.
• Collaborate with marketing team on planning and execution.
• Stay up-to-date with digital marketing tools and best practices.

Skills

Written communication

Analytical thinking

Remote work ability

Creative thinking

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing platforms

Job description

About the Role

Our client is looking for a proactive and skilled Digital Marketing Specialist to join their team on a fully remote basis. This role is ideal for a digital marketing enthusiast who thrives in a virtual environment and possesses a strong understanding of various online marketing channels.

You will be responsible for executing and managing digital marketing campaigns, optimizing website performance, and driving online engagement. This position requires a detail-oriented individual with a passion for staying current with digital trends and a commitment to achieving measurable results. As a remote team member, you'll collaborate effectively with colleagues across different locations, utilizing digital tools to ensure seamless communication and project delivery.

Key Responsibilities

• Implement and manage digital marketing campaigns across various platforms including social media, email, and display advertising.
• Assist in the development and execution of SEO strategies to improve organic search visibility.
• Monitor website analytics and campaign performance, providing regular reports and insights.
• Create engaging content for social media, blog posts, and email newsletters.
• Conduct keyword research and competitor analysis to inform marketing strategies.
• Manage social media profiles and community engagement.
• Optimize landing pages and user journeys for improved conversion rates.
• Collaborate with the marketing team on campaign planning and execution.
• Stay up-to-date with the latest digital marketing tools and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 1-3 years of experience in digital marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Solid understanding of SEO principles and best practice
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and manage time effectively in a remote setting.
• Creative thinking and a keen eye for detail.
• Experience with email marketing platforms is a plus.

Benefits

• Competitive salary.
• Comprehensive health benefits package.
• Remote work environment fostering work-life balance.
• Opportunities for professional growth and skill development.
• Collaborative and supportive virtual team culture.
• Access to modern digital marketing tools and resources.