Digital Campaign Specialist

Placements24; Upington; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Health and wellness benefits

Professional development

Job summary

Placements24 is seeking a meticulous Digital Campaign Specialist to join our marketing team in Upington. You will execute and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to drive ROI.

Ideal candidates hold a Bachelor’s degree in Marketing or related field and 2–4 years’ hands-on PPC experience, with strong analytics, reporting, and cross-team collaboration to align messaging with the brand strategy.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or related field required.
• 2–4 years hands-on experience in managing digital advertising campaigns (PPC, social media ads).
• Proficiency with major digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Strong analytical skills with experience using web analytics tools (Google Analytics).

Responsibilities

• Execute and manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor campaign performance daily, ensuring campaigns meet or exceed KPIs.
• Conduct A/B testing on ad creatives, targeting, and landing pages to optimize campaign effectiveness.
• Analyze campaign data to identify trends, insights, and opportunities for improvement.
• Generate regular performance reports, clearly communicating results and recommendations to stakeholders.
• Manage campaign budgets effectively, ensuring spend is optimized for maximum impact.
• Collaborate with the marketing team to ensure campaign messaging aligns with brand strategy.

Skills

Analytical skills

Campaign optimization

Reporting

Multitasking

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client is seeking a meticulous and results-driven Digital Campaign Specialist to join their marketing team in Upington . This role focuses on the execution and optimization of digital marketing campaigns across various channels, including paid search, social media advertising, and display advertising. You will be responsible for managing campaign setups, monitoring performance, analyzing data, and implementing optimizations to achieve campaign objectives and maximize ROI. The ideal candidate is highly analytical, possesses a strong understanding of digital advertising platforms, and is committed to delivering measurable results in a dynamic environment.

Key Responsibilities

• Execute and manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor campaign performance daily, ensuring campaigns are on track to meet or exceed KPIs.
• Conduct A/B testing on ad creatives, targeting, and landing pages to optimize campaign effectiveness.
• Analyze campaign data to identify trends, insights, and opportunities for improvement.
• Generate regular performance reports, clearly communicating results and recommendations to stakeholders.
• Manage campaign budgets effectively, ensuring spend is optimized for maximum impact.
• Collaborate with the marketing team to ensure campaign messaging is aligned with overall brand strategy.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 2-4 years of hands-on experience in managing digital advertising campaigns (PPC, social media ads).
• Proficiency with major digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics).
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Good communication and reporting skills.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and training in digital advertising.
• A supportive team environment focused on achieving marketing goals.
• Office-based position offering direct collaboration with colleagues.