Digital Marketing Specialist (Paid Search Focus)

Placements24; Paarl; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Training & development

Career progression

Job summary

Placements24 in Paarl, Western Cape is seeking a highly analytical and results-driven Digital Marketing Specialist focused on paid search to drive qualified traffic and conversions through SEM campaigns on Google Ads and Bing Ads.

You will manage keyword research, bid strategies, ad copy, landing pages, and reporting, collaborating with the marketing team to align paid search with broader goals and ensuring ROAS targets are met. This office-based role offers local market exposure.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 2–4 years of hands-on experience in managing paid search (SEM/PPC) campaigns.
• Proven expertise in Google Ads and Bing Ads platforms.
• Strong understanding of keyword research, bidding strategies, and conversion tracking.
• Proficiency with Google Analytics and other web analytics tools.
• Excellent analytical and problem-solving skills with attention to detail.
• Ability to work independently and manage multiple campaigns.
• Good communication and reporting skills.

Responsibilities

• Plan, execute, and optimize paid search campaigns on Google Ads and Bing Ads.
• Conduct in-depth keyword research, competitor analysis, and audience segmentation.
• Develop ad copy and landing page strategies to improve CTR and conversion rates.
• Monitor campaign performance daily, analyzing metrics and implementing data-driven optimizations.
• Manage campaign budgets to ensure efficient spend and target KPIs.
• Implement A/B testing for ads, keywords, and landing pages.
• Stay up-to-date with SEM trends and best practices.
• Collaborate with the broader marketing team to align paid search with overall objectives.
• Generate regular performance reports and provide actionable insights.

Skills

Google Ads

Bing Ads

Keyword research

Bid management

Campaign optimization

Analytics

Conversion tracking

Data analysis

Communication

Education

Bachelor's degree in Marketing, Business, Statistics, or related field

Tools

Google Analytics

Job description

About the Role

Our client, a growing retail chain, is looking for a highly analytical and results-oriented Digital Marketing Specialist with a strong focus on paid search to join their team in Paarl, Western Cape. This role is crucial for driving qualified traffic and conversions through expertly managed search engine marketing (SEM) campaigns. The ideal candidate will have a deep understanding of Google Ads, keyword research, bid management, and campaign optimization to maximize return on ad spend (ROAS). This position is office-based in Paarl, offering an opportunity to contribute directly to the company's success in the local Western Cape market.

Key Responsibilities

• Plan, execute, and optimize paid search campaigns on Google Ads and Bing Ads.
• Conduct in-depth keyword research, competitor analysis, and audience segmentation.
• Develop ad copy and landing page strategies to improve click-through rates (CTR) and conversion rates.
• Monitor campaign performance daily, analyzing key metrics and implementing data-driven optimizations.
• Manage campaign budgets effectively to ensure efficient spend and achieve target KPIs.
• Implement A/B testing for ad creatives, keywords, and landing pages.
• Stay up-to-date with the latest trends and best practices in SEM and paid search advertising.
• Collaborate with the broader marketing team to ensure paid search efforts align with overall campaign objectives.
• Generate regular performance reports and provide actionable insights to stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 2-4 years of hands-on experience in managing paid search (SEM/PPC) campaigns.
• Proven expertise in Google Ads and Bing Ads platforms.
• Strong understanding of keyword research, bidding strategies, and conversion tracking.
• Proficiency with Google Analytics and other web analytics tools.
• Excellent analytical and problem-solving skills, with a strong attention to detail.
• Ability to work independently and manage multiple campaigns simultaneously.
• Good communication and reporting skills.
• Familiarity with the retail sector and the Western Cape market is advantageous.

Benefits

Our client offers a competitive salary, medical aid benefits, and a provident fund. Employees will have access to ongoing training and development opportunities to enhance their skills in digital marketing. This office-based role in Paarl provides a stable and supportive work environment. The company fosters a team-oriented culture and offers opportunities for career progression within the organization.