Digital Marketing Specialist - E-commerce (FMCG)

Placements24; Polokwane; On-site; ZAR 350,000 - 520,000; Full time

Job summary

Placements24 is seeking a Digital Marketing Specialist with a strong ecommerce focus to drive online sales in Polokwane, Limpopo. You will optimize ecommerce platforms, lead SEO/SEM campaigns, and craft engaging digital content to elevate brand presence.

You will manage social media, email marketing, and analytics, ensuring campaigns convert while maximizing ROI. Collaborate with sales and product teams to align messaging and accelerate growth.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.

Responsibilities

• Develop and implement digital marketing strategies to drive online sales and brand awareness.
• Manage and optimize e-commerce platforms for seamless user experience and presentation.
• Plan and execute SEO and SEM campaigns to increase traffic and conversions.
• Develop social media strategies and engaging content to foster community interaction.
• Design and implement email marketing campaigns to nurture leads and retention.
• Create brand-aligned digital content including website copy, blogs, social posts, and ad creatives.
• Monitor, analyze, and report campaign performance using Google Analytics and dashboards.
• Manage digital marketing budget to maximize ROI.
• Stay updated on digital marketing trends and apply to campaigns.
• Collaborate with sales, product development, and creative teams to ensure consistent messaging.

Skills

SEO/SEM

Social media marketing

Email marketing

Content creation

Education

Bachelor’s degree in Marketing/Digital Media/Communications

Tools

Google Analytics

Google Ads

Email marketing software

Social media management platforms

Job description

About the Role

Our client, a dynamic and rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is seeking a talented and results-driven Digital Marketing Specialist with a strong focus on E-commerce to join their innovative team in Polokwane, Limpopo . This role is pivotal in driving online sales, enhancing brand presence, and engaging consumers through various digital channels. The ideal candidate will have proven experience in developing and executing successful digital marketing campaigns, with a deep understanding of e-commerce platforms, SEO, SEM, social media marketing, and content creation. You will be responsible for optimizing online customer journeys, managing digital advertising budgets, and analyzing campaign performance to drive continuous improvement. Join a forward-thinking organization and play a key role in shaping its digital future.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive online sales and brand awareness for FMCG products.
• Manage and optimize e-commerce platforms, ensuring a seamless user experience and effective product presentation.
• Plan and execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to increase website traffic and conversion rates.
• Develop and manage social media marketing strategies, creating engaging content and fostering community interaction across relevant platforms.
• Design and implement email marketing campaigns to nurture leads and drive customer retention.
• Create compelling and brand-aligned digital content, including website copy, blog posts, social media updates, and ad creatives.
• Monitor, analyze, and report on the performance of all digital marketing campaigns using tools such as Google Analytics, social media insights, and e-commerce dashboards.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, applying them to improve campaign effectiveness.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure consistent brand messaging and integrated campaigns.

Requirements

• A Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong emphasis on e-commerce within the FMCG industry.
• Proven experience with SEO/SEM, social media marketing, email marketing, and content creation.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Experience managing e-commerce platforms (e.g., Shopify, WooCommerce, or similar).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with the Limpopo market is a plus.

Benefits

Our client offers a competitive salary and benefits package, including performance incentives. Opportunities for professional development and skill enhancement in the rapidly evolving digital marketing landscape are readily available. You will work within a vibrant and collaborative team culture, contributing to the growth of exciting FMCG brands. This role provides significant exposure to the e-commerce aspect of the FMCG business in the Polokwane area, with potential for career advancement.